What are the best practices for negotiating and managing contracts with micro and nano influencers?

1 Define your goals and budget

Before you approach any micro or nano influencers, you need to have a clear idea of what you want to achieve with your mobile marketing campaign, and how much you are willing to spend. Your goals and budget will determine the type, number, and duration of the collaborations you can offer, as well as the key performance indicators (KPIs) you will use to measure the results. For example, if your goal is to increase brand awareness, you might want to work with several micro influencers who can create and share engaging stories or reels on Instagram. If your goal is to drive sales, you might want to work with a few nano influencers who can offer exclusive discounts or codes to their followers.

2 Research and contact potential influencers

Once you have your goals and budget in mind, you can start researching and contacting potential influencers who match your criteria and target audience. You can use tools like BuzzSumo, HypeAuditor, or Upfluence to find and analyze influencers based on their niche, location, engagement rate, audience demographics, and content quality. You can also browse hashtags, keywords, or competitors' accounts to discover relevant influencers. When you contact them, be polite, professional, and personalized. Explain who you are, what your brand does, why you are interested in working with them, and what kind of collaboration you have in mind. You can also ask them about their rates, availability, and preferences.

3 Negotiate the terms and conditions

After you have identified and contacted the influencers you want to work with, you need to negotiate the terms and conditions of the contract. This includes the deliverables, the timeline, the compensation, the rights and ownership of the content, the disclosure and compliance requirements, and the termination clauses. You should aim for a fair and transparent agreement that reflects the value and expectations of both parties. You should also consider the influencer's creative freedom and input, as they know their audience best and can produce more authentic and effective content. You can use templates or platforms like AspireIQ, CreatorIQ, or Influencer Contracts to draft and manage your contracts.

4 Provide guidance and support

Once you have signed the contract, you need to provide guidance and support to the influencers throughout the campaign. This includes sending them the product or service you want them to promote, providing them with clear and concise briefs and guidelines, answering any questions or doubts they might have, and giving them feedback and approval on their content before they post it. You should also communicate regularly and respectfully with them, and show appreciation and recognition for their work. You should also avoid micromanaging or imposing unrealistic demands on them, as this can harm the relationship and the quality of the content.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?