What are the best practices for monitoring social media conversations?

My top tools: -Sales Nav - prospecting -Calendly - bookings -SalesForce - Pipeline -Zoom - meetings -Crunchbase - Data -Apollo- Data

If you client is (active) on LinkedIn use Sales Navigator, hands down the best monitoring tool. When they active on other platform that is more difficult as free and simple tools are hard to find these days.

We often talk about metrics as if they're universal, but the truth is, they can vary significantly by industry. ? In healthcare, monitoring sentiment could be crucial for reputation management ? In the software-as-a-service (SaaS) sector, reach and conversions might be the game-changers. ?????????????? ???? ????????, and understanding industry benchmarks can provide that. Often, it's beneficial to employ a weighted scoring system to your metrics. For instance, assign different point values to various types of engagement—shares might be worth more than likes, detailed feedback more than generic comments. This way, you can better gauge the impact of your social monitoring efforts.

Always have a plan of action. Never go in cold. Qualify your prospect before connecting. Add value to their content, share with them what you loved about their content. Engagement = relationship building.

I find people are chasing too many metrics and either lose themselves in the stats or stop looking at them all together. As a sales person you are paid to sell! So what do you need for that: 1. Meetings (phone, zoom or IRL) -> key metric 2. Conversion -> how many prospect did you turn into clients 3. Revenue -> sound obvious right 4. Number of touchpoints (actually spoke with client) All the rest is very nice to have but adds little to your task as a sales person

Connection + Conversation = Conversion. Intentional connecting offers the recipient of the invitation the opportunity to view your profile and judge you from the content you have displayed. When a person accepts it can then be seen as an acceptance that there is mutual common ground and the intention is correct. The tricky part is starting the conversation as first impressions count. As with cold calling, whether you reach the person or not on the first attempt it's unlikely they will buy from you that 1st call. It's the same with connecting. Build on the touch points with value and consideration. Timing is paramount. Trust is essential.

Personally, I heavily depend on LinkedIn and I’m. Or that interested in other platforms. If you learn how to master LinkedIn, you won’t need to generate leads on other platforms.

Segmentation for me falls into different categories: Peers in my field - I want to continue to learn and be involved with anything that moves and shakes Local - treating people as a community who know others that we can refer through Prospects - those who may have a need now or in the future Deciding how to track these is an individual decision. Ringing bells on profiles is one way to ensure your daily feed keeps you up to date. Opening conversations in DM's (filter out archived) Using your calendar function to remind you who to catch up with in real life There are many ways to prioritise your conversations, finding what works for you is key.

Go to your profile, click analytics. Click every button. Analyse your content growth and engagements. Pay attention to what performs the most, replicate.

If you want to go professional on this you should get a plan with a media monitoring party like Monalyse in NL. Measure amount of mentions in media, but also the sentiment and lots of other metrics. Just starting: Make some advanced searches on LinkedIn / Sales Nav to do this. Feel free to reach out if you want to know more.

It starts by having an organised schedule. Schedule 12 10 minute slots in your calendar for commenting on other peoples post. Within 5 days of doing this, you’ll see the value.

What you have set for yourself today to connect with people in order to start conversations is where you start. That doesn't mean it will remain the same forever. There will be ideas and approaches that come to mind that will mean you can act on making tweaks as you go. It's about experimenting with who you are, what you offer and where you want to be. Aspire to have the profile that speaks as though you are already there and see what happens. I'd like to know how you get on!