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Last updated on 2024年9月9日

What are the best practices for maintaining a collaborative relationship with a Thought Leader?

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Thought leaders are experts who share their insights, opinions, and perspectives on various topics, trends, and issues. They have a strong reputation, influence, and credibility in their fields, and they can help you grow your own thought leadership by collaborating with them. However, maintaining a collaborative relationship with a thought leader is not a one-time deal. It requires ongoing communication, mutual respect, and value exchange. Here are some best practices for keeping a thought leader engaged and interested in working with you.

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Define your collaboration goals:

Identify what you want to achieve from the partnership, such as co-creating content or co-hosting an event. This clarity helps tailor your pitch, making it compelling and mutually beneficial.### *Continue building relationships:Regularly engage with the thought leader through updates, feedback, and occasional check-ins. This ongoing interaction fosters trust and opens doors for future collaborations.

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1 Identify your goals

Before you reach out to a thought leader, you need to have a clear idea of what you want to achieve from the collaboration. Do you want to co-create content, co-host an event, co-promote a product, or co-mentor a community? How will the collaboration benefit both parties? What are the expectations and deliverables? Having a specific and realistic goal will help you craft a compelling and personalized pitch that shows the thought leader why they should partner with you.

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Peter Ovens

Education Adviser @ PeterOvensEducationLtd | Staff Development, Educational Leadership
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Reflect on the evidence. Thought leaders change people. Have they changed you? If so how? A way of thinking, an action a passed on influence? Share back. Thought leaders are catalysts. Did they ignite the chemistry? How? And to what effect? All that matters.

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2 Do your research

Once you have a goal in mind, you need to find the right thought leader to collaborate with. You can use various sources, such as social media, blogs, podcasts, books, or events, to identify potential candidates who have relevant expertise, audience, and values. You also need to do some background research on their work, interests, challenges, and achievements, so that you can tailor your approach and show genuine interest in their perspective. Don't just send a generic or mass email that will likely end up in the trash.

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3 Build rapport

After you have made the initial contact and received a positive response from the thought leader, you need to build rapport and trust with them. You can do this by engaging with their content, providing feedback, asking questions, sharing ideas, and showing appreciation. You can also use different channels, such as email, phone, video call, or social media, to communicate with them and keep the conversation going. The more you interact with the thought leader, the more you will understand their needs, preferences, and style, and the more likely they will be open to collaborate with you.

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Beth Granger

Accelerating Your LinkedIn? & Networking Learning Curve ? Exactly What to Say? Certified Guide ? Speaker, consultant, trainer ? Frequent LinkedIn Beta-Tester ? You Can't Automate Relationships?
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The best way to build rapport is to be authentically curious enough for long enough that you are in conversation with them. Those conversations turn into relationships, where you actually know each other.

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4 Deliver value

One of the most important aspects of maintaining a collaborative relationship with a thought leader is delivering value. You need to show the thought leader that you are not just looking for a favor, but that you are offering something of value in return. This could be your expertise, network, resources, exposure, or feedback. You also need to deliver on your promises, meet your deadlines, and respect their time and input. By delivering value, you will demonstrate your professionalism, credibility, and commitment, and you will earn the thought leader's respect and loyalty.

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5 Seek feedback

Another way to keep a thought leader engaged and interested in working with you is to seek feedback from them. You can ask them for their opinions, suggestions, or recommendations on various aspects of the collaboration, such as the content, the format, the audience, or the outcome. You can also ask them for their feedback on your own work, and how you can improve your thought leadership. By seeking feedback, you will show the thought leader that you value their expertise, that you are open to learning, and that you are willing to improve.

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6 Maintain contact

Finally, you need to maintain contact with the thought leader after the collaboration is over. You can do this by following up with them, thanking them, sharing the results, and celebrating the success. You can also keep in touch with them by sending occasional updates, sharing relevant information, or inviting them to future opportunities. By maintaining contact, you will show the thought leader that you appreciate their contribution, that you care about the relationship, and that you are open to future collaborations.

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Reena Sheth

Area Director of Wellness - IHCL | LinkedIn Top Voice - Hospitality Management I Wellness Evangelist I Naturopath I World Wellness Weekend Ambassador - Global I
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Completely agree to this one! Once the collaboration is over, one must keep in touch with the thought leader through regular updates or event occasional check-ins, to ensure that the report is maintained & the relationship is built for the long run. This can be useful in many ways other than being able to reach out for future collaborations. The thought leader maybe even send you regular updates about their work, which might help in keeping updated with the trends, apart from maintaining contact. The thought leader might even ask you to invite other thought leaders for future collaborations & in some cases the relationship can change into a mentor-mentee relationship as well!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for maintaining a collaborative relationship with a Thought Leader?

1

2

3

4

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1 Identify your goals

2 Do your research

3 Build rapport

4 Deliver value

5 Seek feedback

6 Maintain contact

7 Here’s what else to consider

Thought Leadership

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What are the best practices for maintaining a collaborative relationship with a Thought Leader?

1

2

3

4

5

6

7

1 Identify your goals

2 Do your research

3 Build rapport

4 Deliver value

5 Seek feedback

6 Maintain contact

7 Here’s what else to consider

Thought Leadership

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