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What are the best practices for live-tweeting during a sports event?

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Live-tweeting during a sports event can be a great way to engage your audience, showcase your brand, and generate buzz. But it also requires planning, strategy, and creativity to stand out from the crowd and avoid common pitfalls. Here are some best practices for live-tweeting during a sports event that can help you create a memorable and effective social media experience.

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Raúl Guadalupe C.

#CapacitadorComercial #Coach #CustomerExperience??#CX #EmployeeExperience #EX | #Consultor ?? #Docente…
Vipul Londhe

Business Development Manager - Luscid | Sports & Entertainment Sponsorship | Brand Partnerships
Philip Alimo,MSc

Sports Management | Sports Data, Analytics & Statistics | Corporate Sports Governance | Sports Communications &…

1 Know your goals

Before you start live-tweeting, you should have a clear idea of what you want to achieve and how you will measure your success. Do you want to increase your followers, drive traffic to your website, or promote a specific product or service? Do you want to interact with fans, influencers, or media? Do you want to showcase your expertise, personality, or values? Depending on your goals, you will need to adjust your tone, content, and frequency of your tweets.

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2 Prepare your content

Live-tweeting doesn't mean you have to improvise everything on the spot. You can and should prepare some of your content in advance, such as facts, stats, quotes, images, videos, or hashtags. You can also use tools like Tweetdeck or Hootsuite to schedule some of your tweets ahead of time, especially if you have multiple accounts or platforms to manage. However, you should also leave some room for spontaneity and flexibility, as you will need to react to the unfolding action and the feedback from your audience.

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Raúl Guadalupe C.

#CapacitadorComercial #Coach #CustomerExperience??#CX #EmployeeExperience #EX | #Consultor ?? #Docente #FormadorDeFormadores?? | #ManagerCoach #MBA ?? #FelicidadOrganizacional ?? #ActivistaPolítico #ActivistaSocial ????
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Para preparar el contenido, se puede utilizar los siguientes 3 puntos: 1. Conoce tu audiencia (demografía) y prepara el tono, lenguajes, emojis, análisis formales e informales según el segmento, de ser jóvenes o adultos mayores, etc. 2. Incorpora contenido visual atractivo, acompa?a tus tweets con imágenes, videos, gifs, relevantes del evento deportivo, como repeticiones, memes, reacciones del juego, para que se interactúe con las redes. 3. Utiliza hashtags relevantes para el SEO, tener preparado antes de empezar, para aumentar la visibilidad, conectarte a audiencias más extensas, y unirte a conversaciones amplias. #RG

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Vipul Londhe

Business Development Manager - Luscid | Sports & Entertainment Sponsorship | Brand Partnerships
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Create a handful of Canva templates for stories, posts, and reels based on the team or club's brand identity colours to post with the tweets. It isn't challenging to actively tweet on live match updates but it is difficult to increase the engagement from the audience with just plain simple texts with few emojis. So, creating a few GIFS, team and player stats, and edited sporty images with trendy backgrounds will enhance the quality of tweets. Utilise cumulated social media websites such as Buffer and Loomly to assist you in scheduling tweets during pre-match, half-time and post-match. Most importantly, the use of match hashtags is mandatory for additional visibility.

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3 Follow the rules

Live-tweeting during a sports event can be fun and exciting, but it can also expose you to legal and ethical risks if you are not careful. You should always respect the copyright and trademark laws of the event organizers, the teams, and the players. You should also avoid posting any spoilers, rumors, or false information that could harm your reputation or credibility. You should also be respectful and professional in your interactions with other users, and avoid any offensive, abusive, or controversial comments that could trigger a backlash.

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4 Be relevant and engaging

One of the main challenges of live-tweeting during a sports event is to stand out from the noise and capture the attention of your audience. You should aim to provide relevant and engaging content that adds value and insight to the event, rather than just repeating what everyone else is saying. You can do this by using multimedia, humor, emotion, or storytelling to enhance your tweets. You can also use questions, polls, quizzes, or contests to encourage participation and feedback from your followers. You can also tag or mention other relevant accounts or hashtags to increase your visibility and reach.

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Drishti Bagla

Sports Content Creator | Deloitte India | Ex-KPMG | Young India Fellowship | York University - Canada | All views are personal |
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Live-tweeting during a sports event requires a strategic approach. Engaging the audience by providing real-time updates, insights, and interactive content is crucial. For instance, during a football match, a sports media outlet live-tweets play-by-play updates, stats, and noteworthy moments, keeping followers informed. Additionally, using event-specific hashtags and encouraging audience participation, like polls or Q&A sessions, enhances interaction, making the live-tweeting experience more immersive. By delivering timely and engaging content, live-tweeting amplifies the audience's experience, establishing the brand as a go-to source for sports updates and insights.

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5 Monitor and adapt

Live-tweeting during a sports event is not a one-way communication. You should also monitor and adapt to the responses and reactions of your audience and the environment. You should use analytics tools like Twitter Analytics or Sprout Social to track your performance and impact, such as impressions, engagements, clicks, retweets, likes, or mentions. You should also listen to what your followers are saying, asking, or suggesting, and respond accordingly. You should also be ready to adjust your strategy or content if something unexpected or significant happens during the event.

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6 Follow up

Live-tweeting during a sports event is not over when the event is over. You should also follow up with your audience and maintain the connection and the conversation. You can do this by thanking your followers, sharing your highlights, asking for feedback, or announcing your next live-tweeting session. You can also use the opportunity to direct your followers to your other channels or platforms, such as your website, blog, podcast, or newsletter, where you can provide more in-depth analysis, commentary, or content related to the event.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Philip Alimo,MSc

Sports Management | Sports Data, Analytics & Statistics | Corporate Sports Governance | Sports Communications & Marketing Specialist
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The best practices for live-tweeting during a sports event includes but not limited to the following; 1.Use official hashtags to increase visibility and engagement. 2.Provide real-time updates on scores,key stats and moments. 3.Respond to comments,retweets and mentions to foster engagement. 4.Share photos, GIFs and short video clips. 5.Focus on delivering quality content rather than excessive tweets. 6.Balance play-by-play commentary with insightful analysis to provide context and depth to your tweets. 7.Use emojis and GIFs 8.Tag relevant accounts to increase the visibility of your tweets to attract retweets. 9.Use live polls and question 10.Monitor trending topics and incorporate them into your tweets to reach a broader audience.

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Christopher Babos, MBA

Eagles Writer / Flyers Writer & Podcast Host (Shoot! Another Flyers Show) I Hockey Scout [Philly/South NJ] - Hershey Cubs
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The best practices here are to share your own personal insights and commentary that will allow interaction from those looking for that events content. Do you have an event, memory or situation that is relatable to the game at hand? For example, I was in the building when Philadelphia fans heartily boo'd Gary Bettman at the NHL draft in 2014. Philly drafted Oscar Lindblom in the 5th round. Oscar would battle Ewing's Sarcoma (cancer) starting Dec. 2019 and return to playing in the NHL during the 2020 Stanley Cup Playoffs. These are just two stories that are personal experience that no one else can share. What can you share, or what details can you provide, that would enhance the audience experience?

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What are the best practices for live-tweeting during a sports event?

1

2

3

4

5

6

7

1 Know your goals

2 Prepare your content

3 Follow the rules

4 Be relevant and engaging

5 Monitor and adapt

6 Follow up

7 Here’s what else to consider

Sports Management

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What are the best practices for live-tweeting during a sports event?

1

2

3

4

5

6

7

1 Know your goals

2 Prepare your content

3 Follow the rules

4 Be relevant and engaging

5 Monitor and adapt

6 Follow up

7 Here’s what else to consider

Sports Management

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感谢您的反馈

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