What are the best practices for evaluating a strategic plan's impact on market share?
A strategic plan is a document that outlines the vision, mission, goals, and actions of an organization for a specific period of time. It is a tool for guiding decisions, allocating resources, and communicating priorities to stakeholders. However, a strategic plan is not a static document that can be forgotten once it is written. It needs to be constantly monitored, evaluated, and adjusted to reflect the changing realities of the market and the organization. One of the key indicators of a strategic plan's effectiveness is its impact on market share, which is the percentage of sales or customers that an organization has compared to its competitors. Market share is a measure of how well an organization is performing in its target market and how well it is achieving its strategic goals.