The third step is to apply the principles and best practices of bike-friendly and walkable neighborhood design, based on the goals and context of the project. These principles can be grouped into three categories: urban planning, road design, and traffic management. Urban planning strategies include encouraging infill development and adaptive reuse of existing buildings, promoting diverse and affordable housing options and services, creating attractive and functional public spaces and amenities, and preserving and enhancing the natural and cultural heritage of the area. Road design strategies involve providing dedicated and protected bike lanes and sidewalks, applying traffic calming measures and reducing speed limits, improving intersections and crossings with signals, signs, and markings, as well as adding street furniture, lighting, and landscaping. Lastly, traffic management strategies involve implementing parking policies that discourage car use, enhancing public transit service with frequent buses or trains, providing bike parking facilities and services, as well as educating the public on the benefits of walking and biking.