What are the best practices for CSR communication on social media?
Corporate social responsibility (CSR) is the commitment of businesses to act ethically and contribute to the social and environmental well-being of their stakeholders and communities. In the era of digital and social media, CSR communication is not only a way to showcase your values and impact, but also a tool to engage with your audience, build trust and reputation, and foster loyalty and advocacy. However, CSR communication on social media also comes with challenges and risks, such as authenticity, transparency, consistency, and accountability. How can you use social media effectively to communicate your CSR initiatives and goals? Here are some best practices to follow.