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What are the best practices for cross-promoting your blog and video content on different social networks?

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You have a blog and a YouTube channel, and you want to reach more people with your content. But how do you leverage the power of social networks to boost your visibility and engagement? In this article, we'll share some best practices for cross-promoting your blog and video content on different social networks, and how to avoid some common pitfalls.

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1 Know your audience

Different social networks have different user demographics, preferences, and behaviors. Before you start cross-promoting your content, you need to understand who your target audience is, and where they hang out online. For example, if your content is aimed at young professionals, you might want to focus on LinkedIn and Twitter, rather than TikTok or Snapchat. Similarly, if your content is more visual or entertaining, you might want to prioritize Instagram and YouTube, rather than Facebook or Medium. Research your audience's interests, pain points, and goals, and tailor your content and messaging accordingly.

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Jada Reed

The Mutual Friend | Sales Professional
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One way I’ve learned to simplify market research is to segment it into some pretty simple questions. If you are starting out with a smaller network/ audience an easier tactic, might be to decide on your target demographic, as opposed to basing your marketing strategy on your current audience. Decide who you are trying to market too, and then find out these things. What social medias does this demographic frequent? What does this demographic interact with most on social media? What am I trying to market to this demographic and how has it previously been marketed to them? The answers to these questions should bring you relatively close to your ideal marketing strategy.

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2 Choose your platforms

You don't have to be on every social network to be successful. In fact, trying to do so might dilute your brand and overwhelm your resources. Instead, choose a few platforms that align with your content goals, audience, and niche, and focus on building a strong presence there. For example, if your blog and video content is about travel, you might want to use Pinterest and YouTube as your main platforms, and use Twitter and Instagram as secondary platforms to drive traffic and engagement. You can also use tools like Buffer or Hootsuite to manage and schedule your posts across different platforms.

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Dylan Huey

Gen Z Founder, TedX Speaker, Digital Creator & Musician
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Platforms are starting to merge in terms of features - ie. Snapchat Spotlight, TikTok, Instagram Reels, and Youtube Shorts. For the most part, I categorize the type of content people post on social media into the following big chunks: - Stills (photos) - Short-form - Long-form - Text-based - Audio Content can all be utilized and tailored per platform. If you have a 10 minute Youtube video you plan to post, find some solid soundbites to post on Soundcloud and audio-based platforms, get short 15 second highlights to post on TikTok, and write a recap about the video / experience for your LinkedIn. Smart creators understand that time is money and will recycle and reuse content in different formats to maximize their growth and efficiency.

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3 Optimize your content

Each social network has its own best practices for content creation and optimization. You can't just copy and paste the same content across different platforms and expect the same results. You need to adapt your content to fit the format, style, and tone of each platform, and optimize it for SEO, keywords, hashtags, and captions. For example, if you want to cross-promote your blog post on Twitter, you might want to use a catchy headline, a relevant image, a short summary, and a link to your blog. If you want to cross-promote your video on Facebook, you might want to use a captivating thumbnail, a short teaser, subtitles, and a call to action.

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Ross Hetherington

Director @ Snapify Marketing | Paid Ads Specialists | Google Ads, Meta Ads, etc
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All of the platforms reward you for keeping users on the platform, rather than linking off to a 3rd party website. So if you want to take this a step further then you may even want to turn your blog post into standalone pieces of content for Social Media. For example, you could turn your blog into a Twitter Thread or LinkedIn post, rather than simply sharing the link to the blog post. You may even be able to turn 1 blog post into multiple different posts (eg '3 ways to do X' blog could become 3 posts) if the content itself is valuable. You can always do it in a way which 'teases' the full blog post if you still want to drive traffic to your website.

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4 Engage with your audience

Cross-promoting your content is not enough. You also need to engage with your audience and build relationships with them. This means responding to comments, questions, and feedback, sharing other people's content, joining relevant groups and communities, and participating in conversations. By doing so, you can increase your reach, credibility, and loyalty, and turn your followers into fans and customers. You can also use analytics and insights to measure your performance, and adjust your strategy accordingly.

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Jada Reed

The Mutual Friend | Sales Professional
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One thing I’ve found helpful in engaging with my network on LinkedIn is strategically creating engaging post. This literally means post people can actually engage with. This could be a poll, a carousel post, or even a graphic with a call to action or triggering question. Posting content that specifically elicits a response from my network has done amazing things for my growth!

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5 Be consistent and authentic

Finally, the key to successful cross-promotion is to be consistent and authentic. You need to have a clear and coherent brand identity, voice, and message across all your platforms, and deliver value and quality to your audience. You also need to be honest and transparent, and avoid spamming, plagiarizing, or misleading your audience. By being consistent and authentic, you can build trust and authority, and stand out from the crowd.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for cross-promoting your blog and video content on different social networks?

1

2

3

4

5

6

1 Know your audience

2 Choose your platforms

3 Optimize your content

4 Engage with your audience

5 Be consistent and authentic

6 Here’s what else to consider

Social Media

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What are the best practices for cross-promoting your blog and video content on different social networks?

1

2

3

4

5

6

1 Know your audience

2 Choose your platforms

3 Optimize your content

4 Engage with your audience

5 Be consistent and authentic

6 Here’s what else to consider

Social Media

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