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Last updated on 2024年10月14日

What are the best practices for creating engaging and immersive animations for web and mobile platforms?

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Animations can add life, personality, and interactivity to your web and mobile platforms, but they also require careful planning, design, and execution. In this article, we will share some best practices for creating engaging and immersive animations that enhance your user experience and brand identity.

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1 Know your purpose

Before you start animating, you need to define the purpose and goal of your animation. What do you want to communicate, emphasize, or achieve with your animation? How does it support your content, message, or story? How does it align with your brand voice and tone? Having a clear purpose will help you choose the right type, style, and timing of your animation.

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Wigberto Santiago

Digital Art Director | Creative Direction, Advertising Campaigns and Brand Development
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To create engaging and immersive animations for web and mobile platforms: 1. Understand User Needs: Research user behavior to ensure animations enhance the experience without disrupting usability. 2. Optimize Performance: Create lightweight animations to ensure smooth performance and fast loading on all devices. 3. Ensure Consistency: Align animations with the design language and branding for a cohesive experience. 4. Prioritize Accessibility: Include features like pause options and avoid excessive motion to make animations accessible to all users. These best practices ensure animations are visually captivating while maintaining functionality and user satisfaction.

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Gregory Pipa Acebedo

LIVE Strategist | Amiste Network | Marketing y estrategia digital | Dise?o de marca | Gestor de comunidades | Gestor de contenido | Devorador digital | Aficionado de la programación y tecnología
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Conocer tu propósito es fundamental para crear una animación efectiva y coherente. Antes de empezar, es crucial definir claramente qué deseas comunicar, enfatizar o lograr con tu animación. Pregúntate cómo tu animación respalda el contenido, el mensaje o la historia que estás contando, y cómo se alinea con la voz y el tono de tu marca. Tener un propósito claro no solo guiará tus decisiones sobre el tipo y el estilo de la animación, sino que también garantizará que el resultado final sea consistente con tus objetivos y resuene con tu audiencia.

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SOLOMON OLAYINKA FALOPE

Graphics Design | Video Editing | Post Production | 2D/3D Animation | Illustration
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When creating engaging and immersive animations for web and mobile, I focus on subtlety, purpose, and performance. Animations should enhance the user experience, not distract, so I keep them smooth, natural, and contextually relevant. I use motion to guide attention, show transitions, or provide feedback, ensuring every animation has a clear purpose. Speed is key, animations need to be quick and responsive, especially on mobile, to maintain fluidity. Testing across devices helps me optimize performance, ensuring the animations load fast and run seamlessly. Balancing creativity with functionality is the secret to truly engaging animations.

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2 Use the principles of animation

The principles of animation are a set of guidelines that help you create realistic, natural, and expressive animations. They include concepts such as squash and stretch, anticipation, easing, overlap, and follow-through. By applying these principles, you can make your animations more dynamic, fluid, and appealing.

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Gregory Pipa Acebedo

LIVE Strategist | Amiste Network | Marketing y estrategia digital | Dise?o de marca | Gestor de comunidades | Gestor de contenido | Devorador digital | Aficionado de la programación y tecnología
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Usar los principios de la animación es clave para crear movimientos que sean realistas y expresivos. Squash y stretch a?aden elasticidad a los objetos, haciendo que se sientan más vivos y naturales al comprimir y estirar. Anticipación prepara al espectador para un movimiento o acción, mejorando la claridad y el impacto visual. Flexión y superposición aportan profundidad y realismo al permitir que diferentes partes de un objeto se muevan a diferentes ritmos, mientras que seguimiento asegura que los movimientos sean suaves y continúen de manera coherente.

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3 Consider the context and platform

The context and platform of your animation can affect how it is perceived and experienced by your users. For example, web animations may need to be responsive, adaptive, and accessible, while mobile animations may need to be optimized for touch, gesture, and orientation. You also need to consider the technical limitations, performance, and compatibility of your animation on different browsers, devices, and screen sizes.

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4 Balance simplicity and complexity

Animations can be simple or complex, depending on the level of detail, movement, and interaction you want to create. However, you need to balance simplicity and complexity to avoid overwhelming or distracting your users. Simplicity can help you focus on the essential elements and actions of your animation, while complexity can help you add variety and richness to your animation.

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5 Test and refine your animation

Animations can look different in theory and in practice, so you need to test and refine your animation before you publish it. Testing can help you check the functionality, usability, and aesthetics of your animation. You can use tools such as prototyping software, feedback platforms, or user testing methods to test your animation. Refining can help you improve the quality, consistency, and coherence of your animation. You can use tools such as animation software, code editors, or design systems to refine your animation.

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6 Learn from the best

One of the best ways to improve your animation skills is to learn from the best. You can find inspiration, examples, and tips from other animators, designers, and developers who have created engaging and immersive animations for web and mobile platforms. You can also join online communities, forums, or courses where you can share your work, get feedback, and learn new techniques.

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Evo H.

Media/Technology Strategy & Workflows Producer, Showrunner, Artist & Author Immersive, Interactive, Spatial & Generative
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Watch everything then test out ideas on your own, with others - jam and play it out. Communities help refine ideas. Find the people who light you up and help your ideas flow. Then focus on the media & transparency, reproducibility, attribution and fair payment for fair use is a part of the consent-driven process we need to create as humans to protect each other moving forward. Actively engage in a process of discovery, inquiry and critical thinking every time we pick up a new transformer model or tool, whether generative, immersive or interactive. Who benefits? What value is created and how do I want to participate in creating value with others?

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for creating engaging and immersive animations for web and mobile platforms?

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1 Know your purpose

2 Use the principles of animation

3 Consider the context and platform

4 Balance simplicity and complexity

5 Test and refine your animation

6 Learn from the best

7 Here’s what else to consider

Creative Concept Design

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