What are the best practices for creating engaging content on social media to showcase your sales pitch?

You can have the best content in the world - but that doesn’t matter if no one sees it. Knowing what works on each social media platform is a critical step in reaching your audience: Videos are best for TikTok, Instagram & YouTube. Text only posts will only work on LinkedIn, X & Threads. And while images are king almost anywhere - make sure you’re aware of the ideal image size on each platform to maximize your reach.

Know your platform, craft your story. Every post is a chance to connect and network. 1) Customize your content to the platform. Each social media platform has its own unique audience and content format. Use professional language and industry insights on LinkedIn, while opting for visually appealing and casual content on Instagram. Understanding these nuances and use them smartly. 2) Leverage platform specific features & tools available on each platform, like polls & stories on Instagram or LinkedIn’s articles & posts. It can enhance engagement and provide interactive elements that resonate with users, making your sales pitch more compelling 3) Monitor and adopt to audience feedback and make mid course corrective actions(if need be)

I once worked with a client who struggled to adapt their pitch across different social media platforms, resulting in low engagement. Tailor your pitch to the nuances of each platform. - Platform-specific formats - Leverage platform strengths - Adapt tone accordingly Sell smart, Close with confidence

focus on delivering value with clarity and enthusiasm. Use compelling visuals and authentic storytelling to connect with your audience emotionally. Keep your message concise and highlight the unique benefits of your offer. Engage directly by responding to comments and fostering a community around your brand.

first, every platform has unique users and also has its roles - we should focus on delivering a specific idea in the first hook and add CTA with the same idea at the end -choose your tone of voice and this depends again on your readers - Selecting suitable Hook is very important nowadays in emerging of reels and fast videos -in my work in medical PowerPoint presentations or even before in pharmaceutical sales presentations, LinkedIn is my selected platform, for lead generation and engaging with B2B

I coached a sales leader who wasn't seeing results because their content wasn't resonating with their audience. Understand who you're speaking to and what they care about. - Audience personas - Pain point focus - Language they use Sell smart, Close with confidence

Know your audience, craft your story. Every post is a chance to connect and network. 1) Leverage analytics for audience insights to gather data on your audience's demographics, preferences, and behaviors. Understanding who your audience is will enable you to tailor your content to their specific interests and needs and pitch them accordingly. 2) Segment your audience basing on various persona's in the buyer's journey, industry, or pain points. This segmentation allows you to craft targeted messages that address the unique challenges and goals of each group, making your content more engaging and relevant. 3) Always engage thru value driven content. Be in their shoes, think and deliver the value they are seeking from you.

I had a client whose content lacked focus, leading to mixed messages that confused their audience. Clearly define the goal of each piece of content. - Specific objectives - Single focus per post - Align with overall strategy Sell smart, Close with Confidence

Start with solving a problem for others, sales will follow thru. So, every post in social media, should move your audience closer to conversion. 1) Define your objective and every piece of content should serve a specific purpose, such as educating, entertaining, or persuading your audience. Clarity of thought is super critical. 2) Align with larger Sales goals, vision and the purpose of the organization. Your pitch should help build a sales funnel and lead to conversions. 3) Incorporate straightforward and compelling calls to action in your posts. You can be too good in writing an engaging and compelling post, but should end with CTA(Call to Action), else all your efforts are futile.

Understanding your purpose is the first step to creating engaging social media content. Each post should align with your sales pitch and guide your audience toward a specific action, such as booking a demo or downloading a resource. In my experience, blending value-driven content such as tips, case studies, or success stories with a clear and compelling call to action is most effective. The key is to make the next step easy and natural while ensuring the content remains engaging and relevant to your audience’s needs.

Highlight what sets you apart from competitors. - Unique selling points - Value-driven messaging - Showcase expertise Sell Smart, Close with Confidence

Your value proposition is the heart of your pitch. So, demonstrate your value, don't just claim it!! 1) Clearly define your USP and demonstrate it. Tell how your solution/product solves client's problems (both spoken & unspoken). Off course, you should talk about what and how part. But, try to talk about "Why are you doing what you are doing". Then see the magic happening!! 2) Do a competitive analysis realistically and figure out, where do you stand in the grid. Are you a leader? Are you a follower? Are you an early adopter? Are you a trendsetter? 3) Gather social proof, customer success stories, collect testimonials, case studies, data that demonstrate the real-world impact and results your offering delivers.

Maintain consistency in visual and verbal style. - Brand guidelines - Consistent tone - Recognizable visuals Sell smart, Close with Confidence

Find your niche, nurture it, own it, and flaunt it. But, be authentic and have true meaningful conversations. 1) Define your brand voice. Establish a distinct and consistent brand voice that reflects your personality and resonates with your audience. 2) Leverage diverse content forms. Like images, short clips, Gif's, text and animations while presenting your content. Keep the audience guessing and hooked on to your pitch. 3) Story telling is an essential leadership style. Incorporate it and have deeper conversations with your audience. No one is interested only in no's or charts or diagrams alone. Your audience is looking at, how you can connect with them emotionally using story telling.

Measure what matters to refine your approach. - Key performance indicators (KPIs) - Data-driven decisions - Adjust based on results And don't forget to Sell smart, close with confidence.

HUMOR. Injecting humor into messaging / posts / presentations makes people want to engage with that content! It pulls them in. It also helps them better remember the content. Humor is the bait that will pull people in. Without it, you're fishing without a hook.