What are the best practices for creating a co-branded hashtag for your joint venture?

1 Define your goals

Before you start brainstorming hashtags, you need to have a clear idea of what you want to achieve with your joint venture. Do you want to promote a new product, service, or offer? Do you want to raise awareness of a social cause, event, or campaign? Do you want to showcase your expertise, values, or stories? Your goals will guide your hashtag strategy and help you measure your results.

2 Research your audience

The next step is to understand who you are trying to reach with your co-branded hashtag. Who are your ideal customers, followers, or fans? What are their interests, needs, and pain points? What are their online behaviors, preferences, and habits? How do they use social media and hashtags? You can use tools like Google Trends, Hashtagify, or Social Mention to find out what topics, keywords, and hashtags are popular and relevant to your audience.

3 Choose a unique and memorable hashtag

Once you have your goals and audience in mind, you can start creating your co-branded hashtag. The best hashtags are short, catchy, and easy to spell and remember. They also reflect your joint venture's value proposition, message, or theme. Avoid using generic, vague, or confusing hashtags that could be mistaken for something else. You can use online generators like RiteTag, All Hashtag, or Hashtagify to get some inspiration and check the availability of your hashtag.

4 Promote your hashtag across platforms

Once you have your co-branded hashtag, you need to promote it and encourage your audience to use it. This can include adding the hashtag to your social media bios, profiles, and posts, creating and sharing interesting content about your hashtag, such as videos, images, stories, polls, or live streams. Additionally, you can invite your audience to join your hashtag campaign by asking questions, giving feedback, or posting user-generated content. You can also collaborate with influencers, advocates, or other partners who can spread the word about your hashtag and increase its reach. Lastly, you can track and analyze your hashtag performance with tools like Keyhole, Brand24, or Sprout Social.

5 Engage with your hashtag community

The last but not least best practice is to interact with your hashtag community. This means acknowledging, thanking, and responding to your audience's posts, comments, and messages that use your hashtag. You can also feature, reward, or shout out the best or most creative posts that use your hashtag. This will help you build trust, loyalty, and advocacy among your hashtag users and foster a positive co-branding experience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?