What are the best practices for converting referred customers into buyers?

1 Ask for permission

Before you contact a referred customer, make sure you have the permission of the person who referred them. This shows respect and professionalism, and avoids any awkwardness or confusion. You can also ask your referrer to introduce you to the customer via email, phone, or social media. This way, you can leverage the existing relationship and make a positive first impression.

2 Do your research

Before you reach out to a referred customer, do some research on their needs, goals, challenges, and preferences. You can use online tools, social media, or your referrer to gather some information. This will help you tailor your pitch, offer value, and avoid irrelevant or generic messages. You can also use your research to find common ground and build rapport with the customer.

3 Follow up promptly

Once you have the permission and the information, don't wait too long to contact the referred customer. You want to strike while the iron is hot and show your interest and enthusiasm. You also want to avoid losing the customer to your competitors or their changing priorities. Aim to follow up within 24 hours of getting the referral, and use the preferred channel of communication of the customer.

4 Provide social proof

One of the reasons why referrals are so effective is that they rely on social proof. People are more likely to trust and buy from someone who has been recommended by someone they know and trust. You can reinforce this effect by providing more social proof to the referred customer. You can share testimonials, reviews, case studies, or success stories from other satisfied customers, especially those who are similar to the referred customer.

5 Offer incentives

Another way to increase your chances of converting referred customers into buyers is to offer them some incentives. You can offer discounts, free trials, bonuses, or rewards for signing up, buying, or referring others. You can also offer incentives to your referrers, such as commissions, gifts, or recognition. This will motivate them to keep sending you more referrals and create a win-win situation for everyone.

6 Nurture the relationship

Finally, don't forget to nurture the relationship with the referred customer after you contact them. You want to keep them engaged, interested, and loyal to your brand. You can do this by providing excellent customer service, delivering value, following up, asking for feedback, and showing appreciation. You can also encourage them to refer others and become advocates for your brand.