What are the best practices for aligning your social media strategy with your mission and values?

Me encantaría decir que comenzar a utilizar LinkedIn para difundir las acciones de Multipolar como parte de un plan estratégico de comunicación cuidadosamente pensado pero no: En mi caso, no fue así. Comencé a utilizar LinkedIn porque una persona que conocía llegó al trabajo diciendo que toda la gente pobre era vaga porque quería y que "no querían laburar". Dado que sólo tenía a esa colega en esta red social, escribí un posteo al respecto. Respetuoso, con altura, pero posteo en respuesta al fin. En ese momento acompa?aba en su proceso a un chico que estaba haciendo mucho por salir adelante, así que conté su historia. Al quedarme sin caracteres aprendí lo que era un "Artículo". Todo intuitivo. Hice lo que me iba sirviendo. Y lo recomiendo.

For social media strategy, my team likes to begin with intention. You can start macro for the whole year with a few words like joy, engagement, and education. Then you can start getting more micro with intentions for different platforms like LinkedIn and Twitter, and then move to month, week, and individual post focus. The more humanity and authenticity you can infuse into the macro and micro intentions creates branding recognition for your audience and readers that is easy to connect to.

One thing that I've found helpful is setting clear and specific goals for our social media efforts. For "Welcome to Fatherhood," our primary objectives are to raise awareness about responsible fatherhood, provide valuable parenting insights, and build a supportive community. We measure success through engagement metrics, such as likes, shares, and comments, as well as tracking the growth of our online community and the impact of our content on fathers' lives. This approach helps us stay focused and assess the effectiveness of our social media strategy.

In my experience, selecting the right social media platforms for your goals and audience is crucial. It allows you to concentrate your efforts and resources where they'll have the most significant impact. For "Welcome to Fatherhood," we've found that a combination of Facebook, LinkedIn, and Instagram works well because it caters to our target audience of fathers and families, and we can effectively share visual and written content. Tailoring the format and style of our posts to suit each platform has helped us engage our community and foster meaningful connections. It's about quality over quantity when it comes to social media presence.

Las redes son muy importantes en el desarrollo profesional o de una marca, producto o servicio. Tener una buena estrategia genera un impacto positivo que es muy relevante, o debe serlo, para el desenvolvimiento exitoso de la estrategia. La realización de videos, cuanto más genuinos mejor, se está convirtiendo en la mejor generación de contenidos para comunicar. Así se puede unificar, un poco más, la exposición en diversas redes sociales.

Craft and share compelling stories that showcase the direct impact of your cause. These stories should reflect the positive change your organization is striving to achieve and the people whose lives are being positively affected. Emphasize authenticity in all communications. Authenticity is particularly crucial in cause-based strategies, as it builds trust and credibility among your audience and reinforces your commitment to the cause. Leverage your social media presence to educate your audience about the broader issues associated with your cause. Raise awareness of the root causes, challenges, and potential solutions related to your cause.

One thing that I've found helpful in crafting content for "Welcome to Fatherhood" is staying true to our mission of supporting and empowering fathers. Our content revolves around real-life stories, practical tips, and thought-provoking questions that resonate with our audience. We mix various content types, including inspirational stories, informative articles, and engaging polls to keep our followers connected. The use of strategic hashtags and scheduling tools like Buffer ensures that our content reaches the right people at the right time, enhancing our overall social media strategy.

This is my favourite part of a social media strategy! Social media is a two-way street - the key to great engagement lies not in broadcasting your message, but in listening and responding to your community. It is all about authenticity and engagement, so start by ensuring your content consistently reflects your core values. Share stories that resonate with your mission, like success stories or behind-the-scenes glimpses of your team's work. Engagement from your team works the algorithm too, so interact with your followers regularly. Ask questions, respond to comments, and encourage dialogue. Use hashtags thoughtfully to reach a wider yet relevant audience. Show your org's human side – this authenticity is what builds trust and connection!

In my experience with "Welcome to Fatherhood," a dynamic approach to our social media strategy has been essential. We regularly analyze our metrics to gauge the impact of our content and campaigns. By listening to our audience through surveys and feedback, we've been able to fine-tune our messaging and provide more of what resonates with them. Benchmarking against our goals keeps us focused, and we're not afraid to experiment with new ideas and formats based on what we've learned. This adaptability has allowed us to continually improve and strengthen our online presence and community engagement.