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What are the best posture and gestures to persuade and influence your audience?

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How you present yourself physically can make a big difference in how others perceive and respond to you. Whether you are giving a speech, pitching an idea, or negotiating a deal, your posture and gestures can help you persuade and influence your audience. In this article, you will learn what are the best posture and gestures to use in different situations, and how to avoid common mistakes that can undermine your credibility and confidence.

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Vaughan Nembhard MBA

Energy Consultant | SaaS Business Development | Project Management

1 The power of posture

Posture is the way you hold your body when you stand or sit, and it can communicate a lot about your mood, attitude, and intention. To appear more confident, authoritative, and trustworthy, you should align your head, shoulders, and hips without slouching or hunching. Keep your chest open and shoulders back without crossing your arms or hiding your hands. Balance your weight evenly on both feet without shifting or swaying. Relax your muscles and breathe deeply without tensing or fidgeting. Doing so will help you improve your posture.

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Natalie Sanders

Operations Administrator
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Strong and straight posture will ensure that the key elements in the body are optimal. With air and blood flow performing well, your mind will follow.

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2 The art of gestures

Gestures are the movements you make with your hands, arms, and head when you speak. They can help you emphasize your points, express your emotions, and engage your audience. To ensure that your gestures are effective, make sure they match your words and tone, are natural and comfortable, appropriate and respectful, and are varied and used sparingly. Avoid gestures that contradict or distract from your message, are stiff, awkward, or exaggerated, rude, offensive, or aggressive, as well as those that are repeated, overused, or underused. A good gesture can make you look more confident, expressive, and charismatic while a bad gesture can make you look nervous, defensive, or dishonest.

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Tracy Ott

Director at CIM | Chartered Managers Canada
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Gestures are important but as we learn more about mental health we must acknowledge that for some people their gestures may not match who they are because of trauma. This applies to a diverse group of people too. Differences in cultures might shape our perceptions of someone else’s gestures. Be careful we’re not using biases when defining a gesture.

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3 The science of eye contact

Eye contact is an important way to communicate with your audience when you speak. Establishing good eye contact can make you look more confident, attentive, and persuasive, while bad eye contact can make you look insecure, bored, or deceptive. To improve your eye contact, try to look at your audience directly for 3-5 seconds, making sure to break eye contact occasionally and look at your notes, slides, or props. Additionally, make sure to look at different parts of the audience and individual listeners with a friendly and positive expression. Avoid focusing on one person, group, or spot as well as frowning, squinting, staring, blinking too much, or looking at the floor, ceiling, or wall.

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4 The role of facial expressions

Facial expressions are the changes you make with your eyes, eyebrows, mouth, and nose when you speak. They can help you convey emotions, attitudes, and reactions in a confident, enthusiastic, and authentic way. To improve your facial expressions, ensure that they match your words and tone; they should be natural and genuine while also being appropriate and respectful. Additionally, vary your facial expressions and use them moderately to avoid a neutral, fixed, or extreme facial expression.

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5 The effect of voice

Voice is the sound you make with your vocal cords, mouth, and breath when you speak. It can help you convey meaning, emotion, and intention. For a more confident, clear, and convincing voice, it is important to speak at a level that is loud enough to be heard and clear enough to be understood. Additionally, vary your pitch, volume, and pace for an expressive and emotive voice. Lastly, ensure that your voice is appropriate and respectful. By following these tips, you can improve your voice and sound more convincing.

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Vaughan Nembhard MBA

Energy Consultant | SaaS Business Development | Project Management
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Make It Personal People enjoy real people, not someone who is putting on a show. They want to hear how they fit into the story, how does it relate to them. So when you are looking to influence someone, you base the conversation around their needs, at times through your own personal experience or someone else's. It shows that you understand where they are, and what it is going to take to get them to the other side. Apply that real life aspect and make it personal.

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Fikayo Aderoju CSM, CSPO

Prime Minister of Toronto | Ontario Medalist | Diana Award Winner| President of CYEF |YORKU Top 30 under 30| Founder of PIL | Chairman of YUBAN | Keynote Speaker | Featured on BT & CBC| World Economic Forum Global Shaper
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In addition to the technical aspects of speaking clearly and with the appropriate tone, it's also important to consider the content and context of what you're saying. The words you choose, how you structure your sentences, and the overall message you're conveying are just as important as how you sound when you say them.

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What are the best posture and gestures to persuade and influence your audience?

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1 The power of posture

2 The art of gestures

3 The science of eye contact

4 The role of facial expressions

5 The effect of voice

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