What are the best link building tools for generating and testing linkable assets?

1 Keyword research

Before you create any linkable asset, you need to do some keyword research to find out what topics and terms your audience is searching for and interested in. Keyword research tools can help you discover the most relevant and profitable keywords for your niche, as well as the search intent, difficulty, and competition behind them. Some of the best keyword research tools are Ahrefs, Moz, SEMrush, and Ubersuggest. They can help you generate keyword ideas, analyze their metrics, and find related keywords and questions.

2 Content creation

Once you have your keywords, you need to create high-quality content that matches the search intent and provides value to your audience. Content creation tools can help you with different aspects of content production, such as writing, editing, formatting, designing, and optimizing. Some of the best content creation tools are WordPress, Grammarly, Canva, and Yoast SEO. They can help you create engaging and error-free content, add visual elements, and optimize your content for SEO.

3 Content promotion

After you create your content, you need to promote it to reach your target audience and potential linkers. Content promotion tools can help you with different aspects of content distribution, such as email marketing, social media marketing, influencer marketing, and outreach. Some of the best content promotion tools are Mailchimp, Buffer, BuzzSumo, and Pitchbox. They can help you send email newsletters, schedule social media posts, find influencers and bloggers, and send personalized outreach emails.

4 Link analysis

To measure the effectiveness of your link building efforts, you need to analyze the links that your content has generated and compare them with your competitors. Link analysis tools can help you with different aspects of link evaluation, such as link profile, link quality, link opportunities, and link gaps. Some of the best link analysis tools are Ahrefs, Moz, SEMrush, and Majestic. They can help you check your backlink profile, monitor your link metrics, find link prospects, and identify link gaps.

5 Link testing

To ensure that your linkable assets are performing well and attracting links, you need to test them regularly and make improvements if needed. Link testing tools can help you with different aspects of link optimization, such as link speed, link usability, link accessibility, and link conversion. Some of the best link testing tools are Google PageSpeed Insights, Google Analytics, W3C Link Checker, and Crazy Egg. They can help you check your link speed, track your link traffic, validate your link functionality, and analyze your link behavior.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?