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What are the best feedback tracking tools for copywriting?

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As a copywriter, you know how important feedback is for improving your skills and delivering quality content to your clients. But how do you track and manage the feedback you receive from different sources, such as editors, reviewers, readers, and analytics? In this article, we'll explore some of the best feedback tracking tools for copywriting that can help you organize, analyze, and act on the feedback you get.

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Akalya John

Ghostwriter I LinkedIn Organic Growth Strategist I I help Founders/CEOs to generate leads through Content ?

1 Why track feedback?

Feedback is essential for learning and growth, but it can also be overwhelming and confusing if you don't have a system to track and process it. Tracking feedback can help you identify your strengths and weaknesses as a copywriter, understand your audience's needs and preferences, adjust your tone, style, and format to suit different platforms and goals, measure your performance and progress over time, and avoid repeating the same mistakes or missing the same opportunities.

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Akalya John

Ghostwriter I LinkedIn Organic Growth Strategist I I help Founders/CEOs to generate leads through Content ?
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Tracking the feedback helps us enhance our work. Feedback is nothing but suggestions from the client's side. Improving upon those aspects in your copy next time elevates the quality of your content

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Paige Kercheville, MBA

Marketing Communications Manager & StoryBrand Certified Guide Strategic Content Marketing That Boosts Growth
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For copywriting, effective feedback tracking tools streamline collaboration and revisions, ensuring your content hits the mark. Google Docs is a go-to for real-time editing and comments, allowing for easy collaboration. Trello offers a visual way to track changes, feedback, and project progress. Slack can facilitate quick communication and file sharing for feedback on the go. Asana helps organize tasks and feedback by project, improving workflow management. For more detailed feedback, tools like Grammarly and Hemingway provide insights into readability and grammar, helping refine your copy further. Incorporating these tools into your process can significantly enhance the quality and efficiency of your copywriting projects.

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2 What are the sources of feedback?

Feedback can come from various sources, depending on the type and stage of your copywriting project. For example, editors can provide constructive criticism, suggestions, and corrections on your grammar, spelling, punctuation, structure, clarity, and coherence. Reviewers may give you feedback on the relevance, accuracy, originality, value, and persuasiveness of your content. Additionally, readers can share their opinions and reactions to your copy through comments, ratings, reviews, or surveys. Finally, analytics can show how your copy performs in terms of traffic, engagement, conversions, retention or other metrics.

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Akalya John

Ghostwriter I LinkedIn Organic Growth Strategist I I help Founders/CEOs to generate leads through Content ?
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Feedback is based on the perspectives and understanding of the people who review it. If you are giving your copy to your senior, he may suggest that you add some technical elements. On the other hand, your client may express some of their pain points. For example, 'If you speak about this problem, it may resonate more with me.' Your friends may suggest changing the tone of the copy to this or that, and so on. So, incorporate all of this feedback into your copy to make it outstanding.

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3 How to track feedback?

There are many tools that can help you track and manage the feedback you receive from different sources. For copywriting, Google Docs is a popular and simple tool that allows you to collaborate with editors and reviewers, and receive comments in real time. Grammarly is a powerful tool that can check your grammar, spelling, punctuation, tone, readability, and plagiarism. Hemingway is great for making your writing clear and concise by highlighting sentences that are too long, complex, passive, or weak. Hotjar can help you understand reader behavior and feedback by creating heatmaps, recordings, surveys, and polls. Lastly, Loom is a great tool for recording and sharing video feedback on your copy with clients or team members.

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Akalya John

Ghostwriter I LinkedIn Organic Growth Strategist I I help Founders/CEOs to generate leads through Content ?
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A simple Excel sheet or Google Docs is more than enough. I use Grammarly, which suggests a lot, from tone to speech. Any AI writing assistant will do great.

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4 How to use feedback?

Tracking feedback is not enough. To truly improve your copywriting skills and results, you need to use the feedback effectively. Be open and receptive to feedback, ask questions and clarify any doubts or confusions, prioritize and act on the most relevant and actionable feedback first, and track and measure the results of your implementation. Appreciate the feedback giver's time and intention, avoid overwhelm by focusing on the most impactful changes, use appropriate tools and metrics to compare before and after performance, and learn from your outcomes. This will help you understand the feedback better and evaluate its effectiveness.

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5 How to get more feedback?

Feedback is an invaluable resource for copywriters, yet it can be hard to come by or inconsistent. To get more feedback on your copywriting projects, consider asking for it proactively and politely from clients, editors, reviewers, and peers. Specify the type and scope of feedback you want, as well as the deadline and format you prefer. Joining a community of other copywriters is also beneficial as it provides support, inspiration, and challenge. Additionally, hiring a coach or mentor can be advantageous in that they can guide, advise, and motivate you while also providing personalized feedback.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best feedback tracking tools for copywriting?

1

2

3

4

5

6

1 Why track feedback?

2 What are the sources of feedback?

3 How to track feedback?

4 How to use feedback?

5 How to get more feedback?

6 Here’s what else to consider

Copywriting

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What are the best feedback tracking tools for copywriting?

1

2

3

4

5

6

1 Why track feedback?

2 What are the sources of feedback?

3 How to track feedback?

4 How to use feedback?

5 How to get more feedback?

6 Here’s what else to consider

Copywriting

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