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What are the best digital tools for trade show success?

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Trade shows are a great way to showcase your products, services, and brand to potential customers, partners, and investors. But they also come with a lot of challenges, such as planning, budgeting, logistics, networking, and follow-up. How can you make the most of your trade show experience and achieve your goals? One way is to use the best digital tools for trade show success. In this article, we'll explore some of the essential tools that can help you before, during, and after the event.

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Leif Johansen

Creative Producer & Digital Marketer | I bridge the gap between brands and audiences, crafting compelling stories that…

1 Registration and Ticketing

One of the first steps to attend or exhibit at a trade show is to register and get your tickets. You want to make this process as easy and convenient as possible, both for yourself and for your attendees. That's why you need a reliable and user-friendly registration and ticketing platform that can handle online payments, confirmation emails, QR codes, and check-in. Some examples of such platforms are Eventbrite, Ticket Tailor, and Eventzilla.

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Leif Johansen

Creative Producer & Digital Marketer | I bridge the gap between brands and audiences, crafting compelling stories that drive results.
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Early Bird and Group Discounts Discuss the benefits of offering early bird discounts to encourage early registrations. Additionally, mention the option of group discounts which can attract more attendees from the same organization. Multiple Ticket Tiers Explain the advantages of having different ticket tiers, such as general admission, VIP access, and all-access passes. This can cater to different attendee preferences and budgets.

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2 Marketing and Promotion

Once you've secured your spot at the trade show, you need to spread the word and attract visitors to your booth. You can use a variety of digital tools to create and execute your marketing and promotion strategy, such as social media, email marketing, landing pages, and video. You can also use tools like Canva, Mailchimp, Leadpages, and Animoto to design and produce engaging and professional-looking content that showcases your value proposition and generates interest.

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Leif Johansen

Creative Producer & Digital Marketer | I bridge the gap between brands and audiences, crafting compelling stories that drive results.
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Influencer Partnerships Discuss the benefits of partnering with influencers or industry leaders to promote your trade show presence. They can amplify your message to a broader audience and add credibility to your brand. Press Releases and Media Outreach Advise on crafting press releases and reaching out to industry publications and local media to cover your participation in the trade show.

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3 Engagement and Interaction

During the trade show, you want to capture the attention and interest of your booth visitors and create a memorable impression. You can use digital tools to enhance your engagement and interaction with your audience, such as interactive displays, surveys, quizzes, games, and contests. You can also use tools like Proximity, SurveyMonkey, Kahoot, and Gleam to collect feedback, data, leads, and contacts from your visitors and offer them incentives and rewards.

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4 Communication and Collaboration

Another important aspect of trade show success is communication and collaboration, both within your team and with external parties. You need to stay in touch and coordinate with your staff, vendors, sponsors, media, and other exhibitors. You also need to communicate effectively and promptly with your leads and prospects. You can use digital tools to facilitate your communication and collaboration, such as chat apps, video conferencing, project management, and CRM. Some examples of such tools are Slack, Zoom, Trello, and HubSpot.

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5 Analytics and Reporting

After the trade show, you need to measure and evaluate your performance and results. You need to analyze your data and metrics, such as attendance, traffic, conversions, revenue, ROI, and feedback. You also need to report your findings and insights to your stakeholders, such as managers, investors, and partners. You can use digital tools to simplify and streamline your analytics and reporting, such as dashboards, spreadsheets, charts, and graphs. Some examples of such tools are Google Analytics, Excel, Tableau, and Infogram.

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6 Follow-up and Nurture

The last but not least step to trade show success is to follow up and nurture your leads and contacts. You need to maintain and strengthen your relationships with your potential customers, partners, and investors. You also need to provide them with relevant and valuable information, offers, and solutions. You can use digital tools to automate and personalize your follow-up and nurture campaigns, such as email marketing, social media, webinars, and e-books. Some examples of such tools are Mailchimp, Hootsuite, GoToWebinar, and Canva.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best digital tools for trade show success?

1

2

3

4

5

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1 Registration and Ticketing

2 Marketing and Promotion

3 Engagement and Interaction

4 Communication and Collaboration

5 Analytics and Reporting

6 Follow-up and Nurture

7 Here’s what else to consider

Trade Shows

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What are the best digital tools for trade show success?

1

2

3

4

5

6

7

1 Registration and Ticketing

2 Marketing and Promotion

3 Engagement and Interaction

4 Communication and Collaboration

5 Analytics and Reporting

6 Follow-up and Nurture

7 Here’s what else to consider

Trade Shows

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