登录查看更多内容

What are the best content governance practices for agile development?

由人工智能和领英社区提供技术支持

Content governance is the process of defining and enforcing the standards, roles, and workflows for creating, managing, and delivering content. It is essential for ensuring quality, consistency, and compliance across different channels, platforms, and audiences. However, content governance can also pose some challenges for agile development, which is a flexible and iterative approach to software development that values collaboration, feedback, and adaptation. How can content teams balance the need for governance with the need for agility? Here are some best practices to consider.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

THARIQ RAFEEQ

Strategic Marketing Specialist ?? Cultivating Strategic Business Relationships
Sakshi Kaushik

Technical Content Writer at MobileAppDaily

1 Align content goals with business goals

One of the key principles of agile development is to deliver value to the customer in small and frequent increments. Content teams should align their content goals with the business goals and the customer needs, and prioritize the most important and impactful content features and tasks. This way, they can avoid wasting time and resources on content that is irrelevant, outdated, or low-quality. Content teams should also communicate their content goals and progress to the stakeholders and the development team, and solicit feedback and input regularly.

添加您的观点

THARIQ RAFEEQ

Strategic Marketing Specialist ?? Cultivating Strategic Business Relationships
举报内容
In agile development, effective content governance practices are crucial for maintaining consistency and alignment with project goals. Implementing a modular content approach allows for flexibility and adaptability within sprints. Establish clear content standards and guidelines that align with the project's objectives, ensuring a cohesive user experience. Integrate content planning into the agile process, identifying content needs early in the development cycle. Foster collaboration between content creators and development teams, promoting open communication and shared understanding. Regularly conduct content audits to identify and address any inconsistencies or deviations from established guidelines.

已翻译

赞
Sakshi Kaushik

Technical Content Writer at MobileAppDaily
举报内容
Aligning content goals with business goals is crucial for effective content governance in agile development. By understanding and prioritizing business objectives, content creators can ensure that their work directly contributes to organizational success. This alignment fosters a cohesive strategy, optimizing resources and efforts. Regularly revisiting and adapting content goals in tandem with evolving business priorities ensures relevance and agility. This practice not only enhances the overall quality of content but also strengthens the connection between content creation and the strategic objectives of the agile development process.

已翻译

赞

2 Define content roles and responsibilities

Another principle of agile development is to empower self-organizing and cross-functional teams that can work autonomously and collaboratively. Content teams should define their roles and responsibilities clearly, and assign them to the appropriate team members. For example, content strategists, writers, editors, designers, and developers should know what their tasks are, what their deliverables are, and how they fit into the overall content lifecycle. Content teams should also establish the rules and guidelines for content creation, review, approval, and publication, and document them in a content style guide or a content playbook.

添加您的观点

Sakshi Kaushik

Technical Content Writer at MobileAppDaily
举报内容
In agile development, defining clear content roles and responsibilities is paramount for effective content governance. Assigning roles such as Content Strategist, Writer, and Editor ensures accountability and streamlines communication. The Content Strategist outlines overarching goals, while Writers create content, and Editors maintain quality. This delineation fosters collaboration, accelerates decision-making, and aligns content with development sprints. Regular cross-functional meetings ensure continuous refinement, adapting content to evolving project needs. Establishing these roles not only enhances agility but also cultivates a shared understanding of content's integral role within the agile framework.

已翻译

赞

3 Adopt content modelling and structured content

Content modelling is the process of defining the types, attributes, and relationships of content elements. Structured content is the practice of creating content that is modular, reusable, and adaptable to different formats and contexts. Content modelling and structured content can help content teams to streamline their content governance and improve their content quality and consistency. Content teams can use content modelling tools and techniques, such as content types, content blocks, metadata, taxonomies, and schemas, to design and organize their content in a logical and efficient way. Content teams can also use structured content to enable content reuse, personalization, localization, and multichannel delivery.

添加您的观点

Sakshi Kaushik

Technical Content Writer at MobileAppDaily
举报内容
Adopting content modeling and structured content in agile development is paramount for effective content governance. Content modeling establishes a systematic framework, defining how information is structured and interrelated. This approach ensures consistent content presentation across diverse platforms and facilitates seamless updates. Structured content, organized with a clear hierarchy and tagged for relevance, enhances flexibility & reusability. This enables agile teams to swiftly adapt to evolving project requirements without compromising content quality. By incorporating these practices, organizations promote collaboration and maintain agility in content creation, aligning seamlessly with the iterative nature of agile methodologies.

已翻译

赞

4 Implement content testing and measurement

Content testing and measurement are essential for evaluating the effectiveness and performance of content, and for identifying the areas for improvement and optimization. Content teams should implement content testing and measurement methods and tools, such as user testing, A/B testing, analytics, and feedback surveys, to collect and analyze data on how their content is meeting the user needs and the business goals. Content teams should also use the data to inform their content decisions and actions, and to iterate and refine their content based on the results.

添加您的观点

Sakshi Kaushik

Technical Content Writer at MobileAppDaily
举报内容
In agile development, robust content governance includes implementing content testing and measurement practices. Conduct A/B testing to compare different content versions, ensuring continuous improvement based on user engagement and feedback. Employ analytics tools to measure key performance indicators such as click-through rates, bounce rates, and conversion metrics. Regularly review and adapt content strategies based on data-driven insights, fostering iterative enhancements. This iterative approach aligns with agile principles, allowing teams to swiftly respond to evolving user needs and optimize content effectiveness, ultimately contributing to a more responsive and user-centric development process.

已翻译

赞

5 Embrace content collaboration and feedback

Content collaboration and feedback are crucial for fostering a culture of learning and improvement, and for ensuring that content is aligned with the user expectations and the business objectives. Content teams should embrace content collaboration and feedback tools and platforms, such as content management systems, content collaboration platforms, content review tools, and content feedback tools, to facilitate and streamline their content workflows and processes. Content teams should also encourage and solicit content collaboration and feedback from the stakeholders, the development team, and the users, and use them to improve their content quality and relevance.

添加您的观点

Sakshi Kaushik

Technical Content Writer at MobileAppDaily
举报内容
In agile development, embracing content collaboration and feedback is paramount for effective content governance. Foster open communication channels among cross-functional teams, ensuring writers, developers, and designers collaborate seamlessly. Establish a shared understanding of project goals, allowing for continuous feedback loops. Utilize tools for real-time collaboration and version control, promoting iterative improvements. Regularly solicit input from stakeholders, adapting content based on evolving requirements. Embracing a culture of collaboration and feedback ensures content remains aligned with project objectives, promoting agility and responsiveness in the dynamic landscape of agile development.

已翻译

赞

6 Learn and adapt to content changes

Content is not static, but dynamic and evolving. Content teams should learn and adapt to the changes in the content environment, such as the user behavior, the market trends, the technology innovations, and the business requirements. Content teams should monitor and anticipate the content changes, and be ready to adjust and update their content accordingly. Content teams should also review and update their content governance practices regularly, and ensure that they are aligned with the current and future content needs and challenges.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Content Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best content governance practices for agile development?

1

2

3

4

5

6

7

1 Align content goals with business goals

2 Define content roles and responsibilities

3 Adopt content modelling and structured content

4 Implement content testing and measurement

5 Embrace content collaboration and feedback

6 Learn and adapt to content changes

7 Here’s what else to consider

Content Management

给文章评分

感谢您的反馈

更多Content Management相关文章

更多相关阅读内容

What are the best content governance practices for agile development?

1

2

3

4

5

6

7

1 Align content goals with business goals

2 Define content roles and responsibilities

3 Adopt content modelling and structured content

4 Implement content testing and measurement

5 Embrace content collaboration and feedback

6 Learn and adapt to content changes

7 Here’s what else to consider

Content Management

给文章评分

感谢您的反馈

查看其他技能