What are the benefits of using data journalism to enhance public relations campaigns?

Data journalism is the practice of using data, statistics, and visualizations to tell compelling and credible stories. It will add evidence-based narratives, and insights in PR campaigns and help to boost the campaign with data and statistics. Also, it will add credibility and reliability

Citing data will make you build credibility with your audience. Specifically, it makes your more clearer, specific and analytical. It also helps you drive your points more seamlessly. For instance, commenting on being analytical, if you want to write a story on a marginalized people, citing data will help in solving such problem(s) since the potential solver would be more specific as to the number of marginalized persons he wants to direct a solution to.

Checked information and reliable sources are important in any situation, it gives credibility to what tou are promoting, especially in a moment that fake news are such a threat.

Providing media with unique research findings is one of the best digital PR tactics you can employ to increase credibility. Unusual/useful findings will earn headlines and valuable data will earn links. When you become the source of industry information, your credibility skyrockets. Bonus: when you build up source links back to your website, you also earn domain authority.

Concordo com todos os destaques trazidos neste artigo. é muito importante nos tempos de hoje que todo mundo possua consciência da sua responsabilidade social para com tudo conteúdo que é publicado, pois será necessário apurar os fatos, checar a notícia, ler mais, ouvir mais de um lado na história e assim produzir um jornalismo de qualidade, alinhado com o objetivo da matéria.

By incorporating data journalism techniques into public relations campaigns, organizations can leverage the power of data, storytelling, and credibility to enhance their visibility, attract media attention, and engage target audiences. However, it's important to ensure that the data used is accurate, relevant, and properly analyzed to maintain the integrity of the campaign and build trust with stakeholders.

Journalists are increasingly looking for compelling data to inform their reporting, and the majority want to see original research and trend data in pitches. Find stories within the information only your business has access to. Maybe you notice shifting customer habits or can crunch the numbers to find something unexpected and noteworthy. My favorite example of this is from GrubHub. It examined the aggregate ordering patterns of customers across nearly 200 congressional districts and found that Democrats and Republicans eat differently. This was a story everyone wanted to talk about.

Tight, objective data context and relevancy are key to supporting PR efforts (a bit like testimonials). Validate your sources carefully and perhaps independently; have someone else review your findings and the source(s). If you use bad data or lean on a bad reporter to make a claim and get called out, that PR piece will be remembered ten times more on the negative side than the positive side; perhaps you'll never recover. Don't be embarrassed; get it right the first time.