What are the benefits and risks of a price penetration strategy for a new product launch?
A price penetration strategy is a marketing tactic that involves setting a low initial price for a new product or service to attract customers and gain market share. The idea is to generate a large volume of sales and word-of-mouth, and then gradually increase the price over time or introduce higher-priced variants. This strategy can be effective for entering a competitive or saturated market, or for introducing a disruptive or innovative product. However, it also involves some risks and challenges that you need to consider before launching your new product. In this article, we will explore the benefits and risks of a price penetration strategy for a new product launch, and how to apply it successfully.
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Ana Efigênia Souza BarrosPricing l Consultoria l Treinamentos l Revenue Management l Gest?o de projetos l Paix?o por temas desse universo sendo…
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Rodrigo Gorzoni MaximoGerente de Pricing, Rentabilidade e Analytics | Banco Santander - Consumer Finance e Empréstimo Pessoal
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Sanreet BajajSr. Product Manager at Sabre India | Helping Airlines Maximize their Revenue | Dynamic Pricing | Business Analyst