What are the benefits and limitations of using keyword planner for SEM research?
Keyword planner is a free tool from Google that helps you find and analyze keywords for your search engine marketing (SEM) campaigns. It can help you discover new keyword opportunities, estimate traffic and costs, and optimize your bids and budgets. But how reliable and useful is it for your SEM research? In this article, we'll explore the benefits and limitations of using keyword planner for SEM research, and how to overcome some of the common challenges.