What are the benefits and drawbacks of SMS delivery confirmation for marketing campaigns?

This is a bit misleading - SMS delivery confirmations do not confirm if opened or not like web-based tools (ex. Messenger, WhatsApp, or iMessage). SMS delivery only refers to arrival. Confirm WHY the SMS was not delivered before ever retrying - there may be a compliance issue to deal with first! There are a few delivery statuses for you to know: - SENT: your provider routed the message onward but no response yet from the carriers. - DELIVERED: carriers confirmed that they delivered the message to the mobile number indicated. -UNKNOWN: your provider sent the message but no response came back from the carrier. - UNDELIVERED: carriers reported an inability (OR REFUSAL) to deliver the message - find out the specific error code to know why.

Good things about it: You know your message got to the person. You can see how well your texting campaign is working. You can figure out which phone numbers are not working. You can make sure the company sending your texts is doing a good job. Your customers will be happier because they get your messages.

It's important to note that for standard SMS text messages, the carrier is who decides whether a delivery confirmation is given, and how it is given. This is different from read receipts in apps like Apple Messages. That said, the real benefit of delivery confirmations is to see how effectively your texts are getting through carrier filters. If you send an SMS campaign with a relatively low delivery rate, then there's likely something in your message that looks spammy - or you may need to register your number with carriers.

SMS delivery confirmation provides reassurance to marketers that their messages have been successfully delivered to recipients' devices. This confirmation helps ensure message accountability and allows marketers to track the performance of their campaigns more accurately. It also enables them to optimize their strategies based on delivery metrics, such as open rates and response times. Additionally, SMS delivery confirmation fosters trust and credibility with customers by demonstrating reliability in communication. #SMSdelivery #confirmation #benefits ????

Not-so-good things about it: It might cost more money to know if your texts are delivered. Texts might take a bit longer to reach the person. Some people might think it's nosy to check if they got the message. Sometimes, you might get wrong info about whether a text was delivered or not. You can only know if the message was sent, not if the person did anything after getting it.

It's misleading to say there are drawbacks. There are not. But you've got to understand how carriers handle delivery notifications. They'll typically tell a sender whether the message was delivered once the carrier received the message from the sender (and before the carrier has actually delivered it to the contact). They will usually tell you if they rejected it, and the reason why (e.g. spam, bad number, etc.). Confirmations are useful - that's why we built them into Text Request, everybody wants to know if the message actually made it to the contact - but because there are differences between carriers, you should take them as an indicator rather than absolute truth.

Despite its benefits, SMS delivery confirmation also has some drawbacks. One challenge is that delivery confirmation does not guarantee message engagement or conversion. While a message may be delivered, there's no guarantee that it will be read or acted upon by the recipient. Moreover, the reliance on delivery confirmation data alone may overlook other factors influencing campaign performance, such as message content and timing. Additionally, some recipients may perceive delivery confirmation requests as intrusive or unnecessary, potentially leading to negative perceptions of the brand. #SMSdelivery #confirmation #drawbacks ????

SMS delivery confirmation has drawbacks to consider. It can be unreliable due to varying carrier and device standards, and some recipients may disable or ignore notifications. This method can also be intrusive, potentially harming your reputation and reducing engagement. Additionally, it may incur extra costs, with carriers sometimes charging fees or limiting message quantities.

SMS delivery confirmations are simply a method of reporting that the messaging routes are working as intended. There are multiple steps in the journey of most SMS sent by businesses and there can be any of a number of issues when messages are not delivered. Do your due diligence before blindly using the delivery statuses! Failed deliveries could be a network error, a false-positive with spam filters, or intentionally blocked for some reason. Resending might be an option, but some carriers may set limits on the number of messages sent to a single subscriber within a set timeframe (to prevent spam and ensure network quality). Good info can come from SMS delivery statuses, but like all info, a single source may not tell the whole story.

For effective SMS delivery confirmation use, choose a reliable provider supporting your target markets. Tailor message content and timing to audience preferences, avoiding over-messaging. Respect privacy with opt-out options. Monitor delivery data to enhance campaigns. SMS delivery confirmation can enhance marketing if used wisely.

To leverage SMS delivery confirmation effectively, marketers should integrate it as part of a comprehensive campaign tracking and optimization strategy. They should combine delivery confirmation data with other metrics, such as click-through rates and conversion rates, to gain a holistic view of campaign performance. Marketers should also use delivery confirmation insights to refine targeting, messaging, and timing strategies for future campaigns. It's essential to strike a balance between using delivery confirmation for accountability while respecting recipients' privacy and preferences. Providing opt-in options for delivery confirmation can help mitigate any negative perceptions and enhance transparency. #SMSdelivery #confirmation ????

While SMS delivery confirmation offers valuable insights, it's crucial for marketers to interpret the data in context and consider other factors influencing campaign success. They should continually monitor and adjust their strategies based on a combination of delivery confirmation metrics and broader campaign performance indicators. Additionally, staying informed about regulatory requirements and best practices in SMS marketing is essential to maintain compliance and build positive customer relationships. #SMSdelivery #confirmation #considerations ????