登录查看更多内容

What are the benefits and challenges of using the Shannon-Weaver model in communications planning?

由人工智能和领英社区提供技术支持

Communications planning is the process of designing, implementing, and evaluating effective and strategic messages for a specific audience, purpose, and context. One of the most widely used frameworks for understanding and improving communication is the Shannon-Weaver model, which was developed by mathematicians Claude Shannon and Warren Weaver in the late 1940s. In this article, you will learn about the benefits and challenges of using the Shannon-Weaver model in communications planning, and how to apply it to different scenarios and situations.

此文章中的业界达人

由社区从 10 条内容中精选。了解更多

1 The Shannon-Weaver model explained

The Shannon-Weaver model is based on the idea that communication is a linear and one-way process that involves six elements: a source, a transmitter, a channel, a receiver, a destination, and noise. The source is the person or entity that has a message to communicate. The transmitter is the device or medium that encodes the message into a signal that can travel through the channel. The channel is the path or medium that carries the signal from the transmitter to the receiver. The receiver is the device or medium that decodes the signal back into a message that can be understood by the destination. The destination is the person or entity that receives and interprets the message. Noise is any interference or distortion that affects the quality or clarity of the signal or message.

添加您的观点

Stewart Argo

Business and communications strategy
举报内容
This article is bonkers. I don’t see the relevance of the model at all and I fear something got lost in translation at the briefing stage.

已翻译

赞
Matthew J. (Matt) Mason, SCMP, PMP

Strategic communicator (SCMP) | Business advisor | Clarifying complexity to accelerate business impact
举报内容
Bonkers indeed... Anyone else noting the whiff of "ChatGPT or Bard generated this article" here? I'm not sure what's worse: AI-assisted copy threatening communicators' jobs, or communicators being invited by LinkedIn (a professional networking site) to willingly participate in it.

已翻译

赞
Dorian Johnson

Using creativity to push the boundaries of communication among consumer relationships.
举报内容
Read this article to understand what not to do. Communication is no way linear anymore, while it can be that is usually an indication of a failure. Happy Thursday.

已翻译

赞
Camila Moreira

Consultora de Comunica??o | Especialista em Comunica??o Estratégica e Gest?o de Marcas | Gest?o de Crise e Assessoria de Imprensa | Relacionamento com STK | Jornalista, PR, Branding e Comunica??o ESG
举报内容
O Modelo de Shannon-Weaver, pensado na década de 40 e conhecido como Teoria Matemática da Informa??o, apesar de n?o incluir o aspecto social da comunica??o, pode ser considerado ao se pensar uma comunica??o sob sua perspectiva administrativa, e com o foco em melhorar a velocidade de transmiss?o, a redu??o de distor??es, e a utiliza??o de um canal, de um emissor e de um receptor. Exemplo: quando uma campanha é pensada dentro de uma organiza??o, é necessário levar em considera??o elementos como: quem é será o destinatário daquela comunica??o? Qual canal será utilizado? Como será feita a codifica??o da mensagem? E o que fazer para evitar ruídos nessa comunica??o?

已翻译

赞

2 The benefits of using the Shannon-Weaver model

The Shannon-Weaver model has several advantages for communications planning. First, it provides a simple and clear way to identify and analyze the key components and factors of any communication process. It helps to clarify the roles and responsibilities of the sender and the receiver, and to evaluate the effectiveness and efficiency of the transmission and reception of the message. Second, it helps to identify and reduce the sources and types of noise that can affect communication, such as physical, semantic, psychological, or cultural noise. It also helps to choose the most appropriate and reliable channel and medium for delivering the message, depending on the context and purpose of communication. Third, it can be applied to various forms and levels of communication, such as interpersonal, group, organizational, mass, or digital communication. It can also be adapted and modified to suit different situations and scenarios, such as crisis communication, public relations, marketing, or education.

添加您的观点

Eram Qazi

Communications , Content and Training For Higher Ed /IT/Fashion/Banks
举报内容
The model is irrelevant as communication is not at all a one way linear process .And in a world driven by social media a lot of public dialogue is bound to be exchanged.The companies cannot afford to overlook therefore prior to planning it's good to consider or invite audiences perspective.

已翻译

赞
Camila Moreira

Consultora de Comunica??o | Especialista em Comunica??o Estratégica e Gest?o de Marcas | Gest?o de Crise e Assessoria de Imprensa | Relacionamento com STK | Jornalista, PR, Branding e Comunica??o ESG
举报内容
Apesar da comunica??o n?o ser um processo linear, e dos estudos subsequentes demonstrarem que a teoria n?o levava em considera??o efeitos a longo prazo, o modelo matemático de informa??o nos ajuda a identificar alguns elementos básicos da comunica??o: Princípios básicos que a teoria nos ajuda a lembrar: Fornece um modelo simples de construir um processo de comunica??o. Aponta papéis dos diferentes agentes envolvidos naquele processo: emissor, receptor, canal... Ajuda a avaliar possíveis ruídos que podem impactar na efetividade da comunica??o Apoia na identifica??o do canal mais adequado para a transmiss?o da mensagem Ou seja, se bem avaliado, o modelo pode ser aplicado ainda hoje em diferentes áreas da comunica??o.

已翻译

赞

3 The challenges of using the Shannon-Weaver model

The Shannon-Weaver model also has some limitations and drawbacks for communications planning. First, it assumes that communication is a linear and one-way process that does not involve any feedback or interaction between the sender and the receiver. It does not account for the dynamic and complex nature of communication, where meanings are co-constructed and negotiated through dialogue and feedback loops. It also does not consider the emotional, social, or ethical aspects of communication, such as trust, rapport, empathy, or persuasion. Second, it assumes that the sender and the receiver have the same understanding and interpretation of the message, and that there are no differences or barriers in terms of language, culture, values, or beliefs. It does not acknowledge the diversity and multiplicity of meanings and perspectives that can exist in communication, and the potential for misunderstanding, confusion, or conflict. Third, it does not address the challenges and opportunities of communication in the digital age, where communication is mediated by various technologies and platforms that can enhance or hinder communication, such as social media, online forums, or podcasts.

添加您的观点

Jamie Fraser
举报内容
It’s very rare that feedback is not required in my workplace experience

已翻译

赞
Camila Moreira

Consultora de Comunica??o | Especialista em Comunica??o Estratégica e Gest?o de Marcas | Gest?o de Crise e Assessoria de Imprensa | Relacionamento com STK | Jornalista, PR, Branding e Comunica??o ESG
举报内容
Algumas das camadas ligas ao processo de comunica??o que o modelo matemático n?o dá conta s?o: A n?o linearidade da comunica??o O reconhecimento de que o público n?o é um mero receptor de comunica??o e que, portanto, a eficácia comunicacional n?o está ligada t?o somente a uma transmiss?o unidirecional. Ao contrário, para que o sistema funcione, esse fluxo deve ser dinamico, retroalimentado, co-construído, fazer sentido e levar em considera??o a percep??o que os públicos possuem da fonte. é preciso levar em considera??o

已翻译

赞

4 How to use the Shannon-Weaver model in communications planning

The Shannon-Weaver model can still be a useful tool for communications planning, if used critically and creatively. To make the most of it, start by identifying and defining your communication goals, objectives, and strategies. Use the model as a checklist to cover all the essential elements and factors of communication. Adapt and modify it to fit your specific situation and scenario. Finally, review and revise your communication plan regularly to assess how well you achieved your goals. When using the model, consider who is your source and destination, what is your message, how will you encode and transmit it, what channel or medium will you use, how will your receiver decode and interpret it, what are the potential sources of noise that can affect communication, how can feedback or interaction be incorporated into the process, and how digital technologies can enhance or hinder communication.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Paola Badiola

Comunicación organizacional | Sostenibilidad | Género
举报内容
Maestros ???? en los cuales nos basamos los comunicadores para adaptar las estrategias al tiempo y las necesidades. Tiempo vinculado al momento histórico en que sin lugar a dudas incluimos el enorme avance en las TICS y el concepto de prosumidor del que SH & W dejan en su modelo libre entrever esa construcción conjunta. Por otra parte necesidades adaptadas al contexto y momento de la organización. La escucha activa como construcción desde el comienzo de la consultoría y el acompa?amiento es la clave para poder en conjunto dise?ar un plan alineado a los objetivos estratégicos. Plan qué hay q medir y volver a medir para hacer feedback correctivo siempre. Sumar a los teóricos de nuestra historia a nuestra realidad actual es el camino ?

已翻译

赞
Eunice Asantewaa Ankomah, MCIPR, CDFP

Award winning PR & Communications Professional || Fintech || Digital Finance Consultant || ESG & Sustainability || Digital literacy & Financial inclusion Advocate
举报内容
Communication is what it is because, you want to achieve a certain objective. This model like all models had it place in communication but human interactions have evolved. As a results this model cannot be relied on for the dissemination of effective communication. Creating meaning requires feedback. Feedback that feeds into the sender’s next line of action. I think the forms of communications we have done, built on models like these ones

已翻译

赞

Communications Planning

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the benefits and challenges of using the Shannon-Weaver model in communications planning?

1

2

3

4

5

1 The Shannon-Weaver model explained

2 The benefits of using the Shannon-Weaver model

3 The challenges of using the Shannon-Weaver model

4 How to use the Shannon-Weaver model in communications planning

5 Here’s what else to consider

Communications Planning

给文章评分

感谢您的反馈

更多Communications Planning相关文章

更多相关阅读内容