What are the benefits and challenges of using interactive visuals in solution presentation?
Solution selling is a sales methodology that focuses on understanding the customer's pain points, needs, and goals, and then presenting a tailored solution that addresses them. One of the key skills in solution selling is how to use storytelling and visuals in solution presentation, as they can help you engage your audience, communicate your value proposition, and differentiate your offer from the competition. In this article, we will explore what are the benefits and challenges of using interactive visuals in solution presentation, and how to overcome them with some best practices.