What are the benefits and challenges of using figure-ground contrast in industrial design?

1 Benefits of figure-ground contrast

Using figure-ground contrast can enhance the visual appeal and usability of your products by creating a clear distinction between the main features and the secondary details. For example, you can use contrasting colors, shapes, or textures to highlight the buttons, knobs, or indicators on a device, making them easy to locate and operate. You can also use figure-ground contrast to create a sense of depth, dimension, and hierarchy in your design, adding interest and sophistication. Moreover, using figure-ground contrast can help your products stand out from the competition and create a strong brand identity and recognition. For example, think of the iconic silhouette of the Apple logo, or the simple yet elegant shape of the Coca-Cola bottle.

2 Challenges of figure-ground contrast

However, using figure-ground contrast also comes with some challenges that you need to be aware of and address. One of the main challenges is to avoid ambiguity and confusion in your design, especially when there are multiple elements competing for attention. For example, if you use too many contrasting colors, shapes, or sizes, you might create a cluttered and chaotic impression, making it hard for the user to focus on the essential information or functions. Another challenge is to maintain consistency and harmony in your design, especially when you have to adapt it to different contexts, materials, or platforms. For example, if you use a dark background and a light foreground on a screen, you might have to reverse it on a print or a sticker, which might affect the readability and attractiveness of your design.

3 Tips for using figure-ground contrast

To use figure-ground contrast effectively in your industrial design, here are some tips that you can follow. First, consider your design goals and your target audience, and choose the appropriate level and type of contrast that suits your purpose and message. For example, if you want to create a minimalist and elegant design, you might opt for a subtle and refined contrast, such as using different shades of the same color, or different textures of the same material. If you want to create a bold and dynamic design, you might opt for a strong and striking contrast, such as using complementary colors, or different shapes and sizes. Second, use figure-ground contrast to emphasize the most important or distinctive elements of your design, and avoid distracting or unnecessary details. For example, you can use contrast to draw attention to the logo, the name, or the function of your product, and use less contrast or negative space to create a balance and a breathing room. Third, test and evaluate your design in different scenarios and settings, and make adjustments as needed. For example, you can check how your design looks on different devices, screens, or lighting conditions, and see if it maintains its clarity, visibility, and appeal.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?