What are the benefits and challenges of using eye-tracking for packaging design testing?
Packaging design is a crucial element of marketing that can influence consumer behavior and preferences. However, how do you know if your packaging design is effective and appealing to your target audience? One way to test your packaging design is to use eye-tracking, a method that measures where and how people look at visual stimuli. In this article, you will learn what eye-tracking is, how it can benefit your packaging design testing, and what challenges you might face when using it.
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David BlancoPara el 80% de los consumidores de vino, la etiqueta es el motivador de compra No1. Desarrollo marcas de vino espa?ol…
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Mathijs Aliet?? CEO / Founder ?? Square44 (FMCG Brands) ?? Branding Square (Corporate Brands) ?? Simpli Branding (Design Adaptation…
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Carlo JannottiOwner, Marketer and Sales Professional