What are the benefits and challenges of self-distributing your film online?

2 Reach a global audience

Another benefit of self-distributing your film online is that you can reach a global audience. You don't have to rely on geographically limited distribution channels, such as theatrical screenings, TV broadcasts, or DVD sales. You can make your film available to anyone with an internet connection, anywhere in the world. You can also target specific niches or communities that might be interested in your film, using social media, blogs, podcasts, or newsletters. You can also leverage the feedback and reviews from your online viewers to improve your film or create buzz.

3 Save money and time

A third benefit of self-distributing your film online is that you can save money and time. You don't have to pay hefty fees to distributors, agents, or middlemen. You don't have to print or ship physical copies of your film. You don't have to travel to festivals or markets to pitch your film. You can use online tools and services to upload, host, and sell your film, with minimal costs and hassle. You can also keep a larger share of the revenue from your film, as most online platforms charge a small commission or subscription fee.

4 Compete for attention

However, self-distributing your film online also comes with some challenges. One of the biggest ones is competing for attention. The online space is crowded and noisy, with millions of films and videos vying for viewers' eyes and ears. You have to work hard to stand out from the crowd, and to convince people to watch your film instead of the countless other options. You have to invest in marketing, promotion, and SEO, and to create a compelling trailer, poster, and description for your film. You also have to deal with piracy, copyright, and quality issues.

5 Build your audience

Another challenge of self-distributing your film online is building your audience. You can't rely on the reputation or reach of a distributor or a platform to attract viewers. You have to build your own fan base, and to nurture and retain them. You have to communicate with your audience, and to provide them with value and incentives. You have to create a brand and a voice for yourself and your film, and to establish trust and loyalty. You also have to measure and analyze your audience data, and to adapt your strategy accordingly.

6 Manage your project

A final challenge of self-distributing your film online is managing your project. You have to take on multiple roles and responsibilities, such as producer, marketer, salesperson, customer service, and accountant. You have to plan, execute, and monitor every aspect of your distribution process, from uploading your film to collecting your payments. You have to deal with technical, legal, and financial issues, and to solve any problems that arise. You also have to balance your time and energy between distributing your film and making your next one.