What advanced copywriting techniques are most effective in A/B testing for landing pages?

Be mindful of length when it comes to headlines. I’ve seen some well-crafted headlines take up 4-6 lines on mobile. It looks super messy. Make sure to look at the copy in context before hitting publish.

The most important lesson I've learned over the years is that simplicity is the ultimate sophistication. ??? Keep it simple, to the point, and clear. And oh, storytelling and real-life examples hit right on the spot. Instead of saying "Try Our Proxies," a proxy business can say "Test Drive Our Proxies." ? Also, "ironic" text brings a different kind of humor: "Unlimited proxies for the first month. No fake promises, we promise."?? Try it sometime. ??

People are curious. I love working with power words that tickle our inherent curiosity: - The 3 "unexpected" / "hidden" / "secret" / "completely unknown" [places, hacks, facts, etc.] that'll blow your mind in 45 seconds! - Create images: "It's like swapping your tricycle for a Ferrari" - Build a relationship by drawing in the reader. Bring them closer! "Wanna hear a secret? Let's continue in hushed tones. Because if word gets out, everyone'll want this [solution/product]." or snippets like: "We feel you." or "Let us hold your hand every step of the way."

Use Social Proof Social proof refers to showing that other people use and trust what you're offering. For example, testimonials, customer reviews, case studies, and user numbers can persuade visitors that your product or service is worthwhile. Ensure to feature elements like these throughout your page copy and design. Incorporate Urgency Creating a sense of urgency and scarcity can spur visitors to take action now instead of putting it off. Test using countdown timers, limited-time offers, low stock warnings, and urgently-toned language. If done right, this can really boost conversion rates. Segment and Personalize With in-depth analytics, you can identify different visitor segments and create targeted messaging for each one.

In my experience, you can do landing page A/B tests in any of the following ways: 1. Testing USPs - better price vs better taste for an energy drink brand. 2. Testing TGs - a fitness enthusiast vs a startup hustler who does 50-60 hour weeks. 3. Testing sources - a Google search visitor vs an Instagram visitor. Please make sure to be very clear in mind wrt the A/B test you’re doing. Then write the copies. Everything from the banners, headers and other sections of the website shall flow seamlessly then.