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Struggling to manage client expectations in VR content creation projects?

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Navigating the world of Virtual Reality (VR) content creation can be as immersive and complex as the experiences you’re aiming to build. When you're dealing with clients, the challenge often lies in aligning their expectations with the technical realities and creative possibilities of VR. This task requires a delicate balance of communication, education, and setting realistic goals. As a professional in this field, your role includes guiding clients through the VR landscape, ensuring they understand the process and what can be achieved within the constraints of time, budget, and technology.

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Markus Hartlieb

Gründer | Senator | KI, Automation | Umsetzung, Schulung & Vortr?ge

1 Understand VR

Virtual Reality is a computer-generated simulation of an environment that allows users to interact with it in a seemingly real or physical way through specialized equipment like headsets and gloves. As a content creator, you need to ensure that your clients grasp the basics of VR technology. Explain the importance of user experience design, the limitations of current hardware, and the need for a balance between ambitious concepts and the actual performance of VR systems. This foundational understanding is critical for setting achievable expectations.

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Markus Hartlieb

Gründer | Senator | KI, Automation | Umsetzung, Schulung & Vortr?ge
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Die Erfüllung von Kundenerwartungen bei VR-Projekten kann anspruchsvoll sein, besonders wenn es um die Balance zwischen innovativer Technologie und realistischen Erwartungen geht. Ein wesentlicher Faktor ist das Verst?ndnis der Kundenbedürfnisse und die klare Kommunikation über die M?glichkeiten und Grenzen der VR-Technologie. Agile Entwicklungsprozesse und regelm??iges Feedback helfen, die Erwartungen kontinuierlich zu justieren und anzupassen. Bei SkillUP setzen wir auf diese Ans?tze, um VR-Inhalte zu entwickeln, die nicht nur technisch beeindruckend, sondern auch auf die spezifischen Wünsche unserer Kunden zugeschnitten sind.

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Gabriel Serrano

Technical Artist
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-One of the first rules of understanding VR is simply ensuring the client understands what being in VR feels like. -Many folks including myself underestimated the expectations of what it feels like to be in VR and so simply putting on the headset and trying on different experience will already change perception and expectations. -If I were to make a suggestion, that is simply get folks to put on the headset first and try out a set of experiences similar to what you know you are capable of building in a timely manner.

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2 Set Boundaries

It’s crucial to establish clear boundaries from the outset of a VR project. Discuss openly with your clients about the scope, timeline, and budget, emphasizing how each of these factors influences the final product. Be transparent about what is possible within these constraints and what would require additional resources or time. This approach helps prevent scope creep and ensures that everyone involved has a mutual understanding of the project's limitations and possibilities.

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Gabriel Serrano

Technical Artist
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-You must know what you are capable first before setting boundaries, especially when its time sensitive. -Get the client in experiences you know you are capable of building. -Know how long something takes you and multiply it by 2. Problems will always occur and you need to allot time for solving. -The best thing you can do is explain what features you are capable of building in a timely manner first. Features that are requested out of your time/expertise also need to be expressed as to why, with an alternative solution. Always come up with alternatives and if you must say, "It's not possible with the current constraints, here's why" then you must not be afraid to do so.

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3 Communicate Regularly

Regular communication is key in managing client expectations. Schedule frequent updates to discuss progress, address concerns, and adjust expectations as needed. Use visual aids or demos to help clients visualize complex concepts or progress. Clear, consistent dialogue can help mitigate misunderstandings and foster a collaborative relationship where client input is valued and integrated into the development process.

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Gabriel Serrano

Technical Artist
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The sooner you give and receive feedback, the more pain you will avoid later. Assumptions/conclusions/feature creep can be relationship/project/time killers. -Note: Sometimes it may be more difficult because when you show something, more features are requested or they underestimate the value of what you are showing because it is not finished. -Set milestones for review, set clear achievable expectations and get or receive feedback based on these milestones.

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4 Educate on Process

The VR content creation process is intricate, involving stages from conceptualization to final testing. Educate your clients about each phase, the time required, and why certain steps cannot be rushed. Understanding the necessity for thorough testing and iteration can help clients appreciate the time and effort involved in producing high-quality VR experiences. This knowledge empowers them to make informed decisions and set realistic timelines.

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5 Manage Feedback

Feedback is an integral part of any creative endeavor. In VR projects, it's important to manage feedback effectively by setting up structured sessions and being selective about which suggestions are feasible. Guide your clients to provide constructive feedback that aligns with the project goals and user experience considerations. Teach them how to articulate their thoughts in ways that are actionable for your team.

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6 Adjust Expectations

As the project progresses, you may need to adjust client expectations due to unforeseen challenges or discoveries made during development. Be proactive in addressing these changes by explaining the situation, presenting alternative solutions, and discussing the impact on the project’s scope and timeline. A flexible approach allows you to navigate these adjustments while maintaining client trust and satisfaction.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Struggling to manage client expectations in VR content creation projects?

1

2

3

4

5

6

7

1 Understand VR

2 Set Boundaries

3 Communicate Regularly

4 Educate on Process

5 Manage Feedback

6 Adjust Expectations

7 Here’s what else to consider

Virtual Reality

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Struggling to manage client expectations in VR content creation projects?

1

2

3

4

5

6

7

1 Understand VR

2 Set Boundaries

3 Communicate Regularly

4 Educate on Process

5 Manage Feedback

6 Adjust Expectations

7 Here’s what else to consider

Virtual Reality

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