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Last updated on 2024年8月2日

Struggling with conflicting priorities in automotive production?

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As you navigate the complex world of automotive manufacturing, you're likely familiar with the challenge of balancing multiple priorities. The production line is a symphony of moving parts, each demanding attention and precision. Quality, cost, speed, innovation, and sustainability often pull in different directions, making your role a constant juggling act. Understanding how to manage these conflicting priorities is crucial for maintaining a competitive edge and ensuring the delivery of vehicles that meet consumer demands and regulatory standards.

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Edgar Raphael Shiundu.

Commercial Marketing & Sales leader|MBA-Strategic Magt|Trainer|E-Mobility|CFAOMobility|PromptEng|Branding|AppDesign…
Anitej Kokku

Restaurateur | Automotive Content Writer | Marketing Intelligence & Analytics

1 Quality First

Prioritizing quality in automotive production is non-negotiable. A vehicle's reliability and safety are paramount, and any compromise can lead to recalls, brand damage, and legal issues. You must ensure that quality control systems are robust and that every component, from the smallest screw to the entire drivetrain, meets stringent standards. This often means investing in better materials, skilled labor, and advanced testing equipment, which can increase costs and production time but pays off in customer trust and product longevity.

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Edgar Raphael Shiundu.

Commercial Marketing & Sales leader|MBA-Strategic Magt|Trainer|E-Mobility|CFAOMobility|PromptEng|Branding|AppDesign Reviewer|SEO|Key Accounts|Salesforce|CRM|Budgets|Strategy|Creativity|Teamwork|Learning|B2G B2B B2C.
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One thing I have noticed over my experience in sales in SSA and the larger African customer realm is how importance safety and quality is. Many customers always trust automotive brands with reputable S&Q. This makes it easy to push sales and attract more resale value which is crucial in this kind of market.

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2 Cost Control

Managing costs without sacrificing quality is a delicate balance in automotive manufacturing. You must find ways to reduce expenses through efficient resource management, waste reduction, and lean manufacturing principles . Negotiating with suppliers for better rates or investing in technology that streamlines production can help keep costs down. However, it's essential to avoid cutting corners that could negatively impact the final product's quality or safety.

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Anitej Kokku

Restaurateur | Automotive Content Writer | Marketing Intelligence & Analytics
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While this statement is correct, it’s not necessarily followed by production lines in certain developing markets. Governments that impose high levels of duty on R&D and components imported from other nations to manufacture parts in the home country along with high sales taxes and corporate taxes for local sales, discourage manufacturers from using high quality products for the cars to keep production costs under control, without compromising on margins, therefore the quality goes down.

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3 Speed Matters

In a market where trends and consumer preferences change rapidly, the ability to quickly bring new vehicles to market is a competitive advantage. You should strive to optimize production processes to reduce lead times. Implementing just-in-time (JIT) inventory systems or adopting agile manufacturing strategies can help speed up production without compromising on other priorities like quality or cost.

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4 Innovation Drive

Innovation is the lifeblood of the automotive industry. To stay ahead, you must embrace new technologies and design philosophies. This means allocating resources for research and development (R&D) and being willing to take calculated risks. While innovation can be costly and time-consuming, it's essential for meeting future customer needs and staying relevant in an industry that's rapidly evolving with advancements like electric vehicles (EVs) and autonomous driving.

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5 Sustainable Solutions

Sustainability is increasingly becoming a priority for consumers and regulators alike. In automotive production, this translates to a need for environmentally friendly materials , energy-efficient manufacturing processes , and vehicles that leave a smaller carbon footprint. You should work towards reducing emissions and waste in your production line, which can also lead to long-term cost savings and a stronger brand image.

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6 Balancing Act

The art of balancing conflicting priorities in automotive manufacturing lies in strategic planning and continuous improvement. By adopting a holistic approach that considers the entire lifecycle of a vehicle, from design to disposal, you can make informed decisions that align with your company's values and goals. Regularly reviewing processes, staying informed about industry trends , and being flexible enough to adapt to new challenges are key to successfully managing the complexities of automotive production.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Boonyarit Soonsiripanichkul

Director at Siam I.B. Group Co.,Ltd.
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While the speed and technology is crucial, understanding market conditions and sales channels is also essential. Having the best technology or best performanace are not always guarantee successful production and sales. Understand market conditions and customer needs is crucial. In Thailand, motorcycle customers use hire purchase agreements. If produced motorcycles are poor resale value, financial company won't thrive. Manufacturing vehicles requires good planning and consideration of factors such as market demand, financial policies, and product competitiveness in the used market. Quick market response allows better adaptation. Close dealer collaboration and middle and end customer feedback ensure alignment with market needs.

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Struggling with conflicting priorities in automotive production?

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1 Quality First

2 Cost Control

3 Speed Matters

4 Innovation Drive

5 Sustainable Solutions

6 Balancing Act

7 Here’s what else to consider

Automotive Manufacturing

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