Standing out as a self-employed travel consultant is tough. How will you make your mark in a crowded market?

As individuals, we each have a personal brand whether we know it or not. As a self-employed travel consultant (advisor, agent, etc.), it's important to remember that YOU are the product. Embracing your personal brand can be daunting; many people are just not comfortable putting themselves out there. However, when travelers are searching for a new travel professional to work with they will most likely begin their search on the internet, so be sure to have a personal brand that speaks directly to your target audience. The fonts, color palette, images, tone of voice, etc., that you use are all major components of creating that personal brand, so make sure the look, feel, and quality of your content reflect you and your message accurately.

As the owner of Lush Life Travel, I specialize in where "return on investment" meets "return on life." Sure, you could book a trip online, but why settle for ordinary when you could have extraordinary? My personal brand is all about turning travel into an art form—combining the luxury you deserve with the unforgettable experiences that make life richer. Think private yachts, secret hideaways, and those little VIP perks that only insiders know about. I’ve got the connections, the know-how, and the passion to make sure every penny you spend brings a lifetime of memories!

Yo soy consultor de marketing u contenidos para algunas empresas del sector de viajes y turismo. Sin duda muchos prospectos llegan de fortalecer la Marca Personal y la reputación en medios sociales, experiencia y trayectoria de a?os trabajando in house en proyectos y también como voz autorizada en el sector. Valla a eventos presenciales las redes sociales no funcionan solo con publicar y hacer amigos virtuales.

As a new travel counselor, it is definitely difficult to hone in on my "branding". But the longer I work with clients and the more I study my craft, the more I am realizing the areas of being a travel counselor that are most important to me. My training is becoming more focused in certain areas and I know this will only enable me to help my clients better. Like anything, "branding" is a process, but one I am starting to get my teeth into...and enjoy.

At Lush Life Travel, our brand is the heartbeat of our business. As a luxury travel advisor, we don't just create beautiful itineraries—we tell a story that reflects our deep expertise and passion for unforgettable journeys. While a polished logo and sleek website are nice, it’s our personal touch that truly sets us apart. With insider knowledge of the world’s most exclusive destinations and a knack for tailor-made vacations, our brand highlights the unique value we deliver. We ensure this warmth and expertise shine through in everything we do, making Lush Life Travel your trusted partner in crafting life’s most luxurious moments.

Lean into what you are genuinely passionate about. Don't focus on what "pays most". Your genuine passion for travel will show to everyone.

As the owner of Lush Life Travel, I’m all about bringing the world to you—whether through virtual and in-person travel events, my travel blog, or weekly newsletters packed with insider tips! If you follow me on social media, you’ll get a front-row seat to the latest dreamy destinations, travel hacks, and maybe even a sneak peek of my own adventures. I love sharing the magic of travel, from stories of hidden gems to testimonials from clients who’ve lived their best life on a trip. Let me be your guide to inspiring your next adventure—and making it unforgettable!

Engaging content is key to attracting and retaining clients. Create travel guides, blog posts, or videos with valuable tips and insights on destinations. Share unique experiences and client testimonials to inspire and inform. By positioning yourself as a travel expert, you'll build trust and encourage clients to choose you for their next adventure.

Engaging content is like a magnet for clients—draw them in and keep them coming back for more. Think of it as serving up a buffet of travel guides, blog posts, and videos that not only dish out juicy tips and insights but also leave them craving their next adventure. Sprinkle in some unforgettable stories and glowing testimonials, and you’ll have them daydreaming about their next getaway before they’ve even packed their bags. By establishing yourself as the go-to travel guru, you'll become the trusted guide everyone turns to when it's time to trade the daily grind for a plane ticket.

Get out in your community! Lift up other agents in your community! Don't see everyone as your competition. See them as your team to life one another up.

Working with a good travel advisor means that our clients can benefit from our partnerships. I have access to exclusive group rates on cruises not available to the general public, and this can save my clients hundreds to even thousands of dollars. Due to our partnerships, I can offer upgrades and amenities to enhance my clients' vacations. And if my client does encounter a problem, we have more leverage than someone who booked their vacation direct. I tell my clients, "I have contacts you don't have. If there is an issue, you are not just 'one person' - instead, the volume of business we do with our suppliers can make all the difference in a quick resolution. Because if an issue isn't resolved, the supplier can lose our future business."

At Lush Life Travel, building relationships with suppliers is my not-so-secret superpower! When we team up to plan your trip, it’s more than just booking rooms and tours—it’s about leveraging those connections to sprinkle in extra perks, upgrades, and VIP touches. And if things go sideways? Don’t worry, I’ve got your back, and so do my trusted partners on the ground. It's like having a travel fairy godmother and her crew working behind the scenes to make sure your journey is nothing short of magical!

Providing exceptional service isn't difficult - often, it comes down to picking up the phone, being responsive, and actively listening to your client. Travelers will choose a human over online booking if they care about personalized service; as a travel advisor, I know my clients - what kind of accommodations they like (and don't), what kind of food they enjoy, what types of experiences they are interested in, and their general interests. This helps me to easily make recommendations. An online booking engine can't do that.

As the owner of Lush Life Travel, I know that exceptional service is the ultimate superpower. In a world where anyone can book a trip with a few clicks, it's the personal touch that really stands out. I’m here to do more than just plan your journey—I’ll be your go-to when things get tricky. From handling those unexpected hiccups to slipping in surprise upgrades or sharing insider tips that make your trip unforgettable, I’ve got you covered. My goal? To make sure you’re so thrilled with your experience that you'll be telling your friends before your suitcase is even unpacked!

As the owner of Lush Life Travel, I’m all about staying ahead of the game—and that means embracing tech to keep things smooth and easy for you! Sure, I love chatting with my clients, but I also use snazzy customer relationship tools (aka my travel superpowers) to keep track of all your preferences—like whether you're more "luxury hotel" or "charming boutique inn." Plus, my email newsletters are packed with dreamy destinations, insider tips, and the latest deals. It’s like having a virtual travel whisperer in your inbox, making sure you’re always in the loop for your next adventure!