By investing in long-term strategies—like innovation, customer loyalty, and agile resource management—we can build resilience and create long-lasting value. From my point of view, those factors will play a huge role in shareholders' decision-making.

I believe it’s crucial to engage stakeholders in meaningful conversations about the long-term benefits of sustainability. By clearly communicating how sustainable practices can lead to cost savings and innovation, we can shift the focus from short-term gains to lasting value.

ask if there are any particular reasons why they are pushing for quicker profits. Are they concerned about the market, do they see opportunities that other don't, has something changed? Explore new markets, segments and pivoting to new sectors. there are innovation grants that might help with r&d. review old business plans and strategies to look for ideas that didn't work then but may work now. Change the 'tried it before ' mindset if it exists. Look for new channels, perhaps with partners or distributors. Review end-to-end processes with a fine tooth comb looking for ineffeciencies and revenue leakages that can be closed. there may be tools that can be used to fix. Share your progress with stakeholders so they have visibility