Should you use a standard or customized contract for your copywriting services?

1 Standard contracts

A standard contract is a template that you can use for different clients and projects. You can find many examples of standard contracts online or use a service like Bonsai or And Co to generate one for you. The main advantage of using a standard contract is that it saves you time and hassle. You don't have to draft a new contract from scratch or negotiate every detail with your client. You just fill in the blanks, sign, and start working. A standard contract also covers the essential clauses that every copywriting contract should have, such as confidentiality, ownership, revisions, termination, and dispute resolution. However, a standard contract also has some drawbacks. It may not reflect your unique value proposition, style, or process. It may not address the specific needs, expectations, or challenges of your client or project. It may also contain terms that are too vague, too restrictive, or not relevant to your situation. A standard contract can leave you exposed to misunderstandings, scope creep, or legal issues.

2 Customized contracts

A customized contract is a contract that you create or modify to suit your specific client and project. You can use a standard contract as a base and then tweak it according to your preferences and goals. Or you can write a new contract from scratch if you have the skills and experience. The main benefit of using a customized contract is that it gives you more control and flexibility. You can tailor your contract to showcase your value, differentiate your services, and align with your client's vision. You can also address any potential issues, risks, or opportunities that may arise during the project. You can set clear boundaries, expectations, and incentives for both parties. A customized contract can help you build trust, rapport, and loyalty with your client. However, a customized contract also has some challenges. It takes more time and effort to create and review a customized contract. You may need to consult a lawyer or an expert to ensure that your contract is legally sound and compliant. You may also have to negotiate more with your client to reach an agreement that satisfies both sides. A customized contract can be more complicated, confusing, or contentious than a standard one.

3 How to choose

When deciding whether to use a standard or customized contract for your copywriting services, there is no definitive answer as it depends on various factors such as experience, niche, budget, client, and project. However, generally speaking, if you are new to copywriting, work with low-budget or one-off clients, offer simple or generic services, or value speed and convenience over customization and differentiation then a standard contract is likely the best choice. On the other hand, if you are an established copywriter, work with high-end or long-term clients, offer complex or specialized services, or value quality and uniqueness over efficiency and simplicity then a customized contract may be more suitable.

4 How to improve

No matter which option you pick, you can always enhance your contract to make it more proficient and effective. To do so, use language that is straightforward and friendly, free of jargon or ambiguity. Make sure to be specific and realistic when defining the scope of work, deliverables, deadlines, and payment terms. Additionally, include clauses that allow you to adjust the contract in case of changes, delays, or disputes; however, make sure not to sacrifice your own rights and interests. When it comes to style and format, remain consistent throughout the contract and use headings, subheadings, bullet points, and numbers for structure. Lastly, consider using a contract management tool or software to store, track, and update your contracts.

5 How to enforce

Finally, having a contract is not enough. You also need to enforce it. To ensure that your contract is respected and followed by both you and your client, you should communicate and educate them about the contract, document and confirm any changes or agreements, and monitor and review your progress throughout the project. Explain the key points, benefits, and responsibilities of the contract before signing it. Ask for written confirmation of any discussions or decisions. Track your performance according to the contract and report your results to your client regularly. At the end of the project, review the contract to evaluate its effectiveness and satisfaction.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?