Last updated on
2024年9月15日
Senior sales professionals resist new coaching techniques. How can you break through their resistance?
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Are seasoned sales experts too set in their ways? Share your strategies for introducing new ideas to the experienced pros.
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Getting seasoned sales pros to embrace new techniques is like asking a master chef to try a new recipe—show them the flavor first. Start by recognizing their expertise and the value they bring: “Your experience is invaluable, and these new methods could amplify your results.” Then, use data and case studies to illustrate how these techniques have led to success in similar settings. Facilitate a low-stakes pilot where they can test these methods and see the benefits firsthand. Highlight quick wins and involve them in tweaking the approach. This approach builds buy-in by making them co-creators, not just recipients, of the change. Respect leads to trust; trust leads to transformation.