To maintain cohesion amidst shifting priorities, start with clear communication and a reinforced vision, so the team understands how each change aligns with overarching goals. Foster a culture of adaptability by encouraging feedback and valuing flexibility. Recognize that resilience in the face of change strengthens unity. By keeping the team aligned on the bigger picture and celebrating their agility, we turn challenges into opportunities for growth, ensuring focus and collaboration remain intact.

I'm not an expert on product line, but in my experience working with Senior leadership you have to start with empathy—listen to their concerns, and understand their priorities. Then, use targeted data showing how diversification aligns with the company's mission and addresses market gaps. Suggest a phased, low-risk pilot to showcase potential benefits without major disruption. Finally, emphasize that diversification can not only generate growth but also strengthen the company’s resilience in an evolving market.

The first strategy to overcome resistance to change is to communicate. Communication is key — you already knew that. However, try letting your employees initiate the conversation. People want to be heard, and giving them a chance to voice their opinions will help alleviate the frustration they feel over the situation. strategy #1. avoiding the situation. strategy #2. strength in numbers. strategy #3. walking away. strategy #4. saying no, and giving a reason or excuse.

To address leadership resistance, start by 1. Aligning the diversification strategy with the company’s " long-term goals and market trends" 2. Use "data-driven insights" to demonstrate potential growth opportunities, mitigate perceived risks, and highlight competitor moves. 3. Engage in "open dialogue" to understand their concerns and address them proactively. 4. Present "small pilot projects" to show proof of concept with minimal risk. Involve key stakeholders to build momentum and create internal advocates. 5. Regularly communicate progress &quick wins to build confidence. 6. Finally, emphasise how diversification can future-proof the business, ensuring sustainable growth in a changing market landscape.

In my experience, to break through senior leadership's resistance to diversifying the product line, present a compelling case backed by market research and data showing potential growth and profitability. Highlight successful examples from competitors and emphasize the risks of stagnation. Engage them with a pilot project proposal to demonstrate tangible benefits and mitigate perceived risks.