When a senior executive challenges your presentation findings, it's critical to stay composed and confidently defend your research. Here's how to do it: -Lead with the data: Start by pointing to your sources. 85% of executives make decisions based on data. -Explain your logic: Walk them through the rationale behind your findings. A study found that 64% of executives value presentations that clearly explain the "why", showing you’ve thoroughly considered all angles. -Invite questions, don’t avoid them: Actively invite more questions. T -Acknowledge gaps, if any: If there are areas of uncertainty be upfront about them. -Stay calm and composed: Executives are not just testing your findings but also how well you handle pressure.

The first step is to acknowledge the executive and their concerns. Often times restating their concerns is a good way to make sure you understand exactly what their challenge is. Maybe there was a miscommunication so this can solve that. Refrain from auguring about it. Typically it is best to say something like, "lets look at the data and see what we can determine." Once that is established then you need to be ready to present your findings accurately and with conviction. If however, there are legitimate issues you have to be willing to accept that and set a deadline for you to be able to review in light of their concern.

I will defend my research and conclusions with data and other associated evidence obtained during my research. When one's findings are evidence-based, they are easier to back up. I can also go further by discussing the methodology used and the steps taken that led me to those findings. Furthermore, by pointing out the usefulness of the research and how it contributes to the bigger picture, the senior executive will clearly see the significance of the research topic/area as well as the research findings.

Defending your research against senior executives requires confidence in both your data and your methodology. Start by clearly presenting the evidence that supports your conclusions, emphasizing that your findings are rooted in verifiable data. If challenged, transparently walk through your methodology to demonstrate the rigor behind your approach. Additionally, framing your findings within the broader strategic goals of the organization can help executives connect the dots and see the practical value of your insights. A mix of factual backing and strategic relevance can effectively reinforce your position.

Ask yourself what is their motivation in challenging the findings. It might be they are expert and have different data, are interested in the topic and challenge for greater depth in understanding, have a conflicting agenda with the conclusion or are grandstanding for personal benefit. Before answering the question, ask questions to ascertain the purpose of the challenge and which of the motivations is most likely. Do not make it one on one, keep the audience interested, someone of the audience may speak up and support your conclusion. If the audience is losing interest, ask to continue the conversation in a separate discussion.