Sales reps are resistant to coaching. Do you know how to overcome their objections?
Facing resistance from sales reps when it comes to coaching is a common hurdle. Often, they may see coaching as a critique of their abilities rather than an opportunity for growth. As someone responsible for enhancing your team's performance, it's crucial to understand the reasons behind this resistance and learn strategies to effectively address their concerns. This article will provide insights into why sales reps might be hesitant to embrace coaching and offer practical tips to help you navigate their objections, ensuring that your coaching efforts lead to improved sales performance and a more empowered sales team.