Marketing a stagnant commercial property is all about reenergizing the listing. Most of the properties I win have already been shopped around and become stagnant. The first thing I do is a broker opinion of value to see if the property’s cap rate fits within market comparisons or if it's overpriced. From there, my focus shifts to showcasing the building's best attributes and getting maximum exposure. This includes listing it prominently on our website, LoopNet, CoStar, Crexi, social media platforms, and leveraging our client relationships. With this strategy in place, we inject fresh energy into the listing, reach the right audience, and ultimately get the property sold.

Reigniting interest in a stagnant property requires fresh strategies. Here's how we approach it: Repositioning: We shift focus to appeal to the type of investor, like 1031 exchange buyers or value-add potential, by restructuring the leases to NNN and highlighting the potential for increasing rent in a below-market lease. Targeting Investor Needs: We tailor materials to emphasize zoning approvals and market-specific opportunities, such as early education centers or niche investors. Highest and best use. Creative Visuals: We use aerial drone footage and 3D tours to showcase features Boosting Visibility: Optimizing with SEO-targeted keywords increases online traffic, aligning with what investors are searching for. Press releases.