Marketing and research teams clash over methodologies. How will you bring them together for success?

Always focus on the objective. Both marketing and research team aim for same objective. To bridge the methodology divide, one should note down pro/ cons and cancel out everything that doesnt help inch closer to the objective.

1. **Facilitate a Joint Meeting:** Arrange a meeting to openly discuss and understand each team's perspectives and methodologies. 2. **Define Common Goals:** Align both teams on shared objectives to ensure everyone's efforts are directed towards the same outcomes. 3. **Encourage Cross-Functional Learning:** Promote mutual understanding by having each team explain their methodologies and the benefits they bring. 4. **Find a Compromise:** Collaboratively develop a blended approach that integrates elements from both methodologies. 5. **Establish Clear Communication:** Set up regular check-ins to address any ongoing issues and keep both teams informed and engaged.

Uma boa pesquisa come?a com uma boa pergunta. Existe uma miriade de metodologias de pesquisa disponíveis. Mais do que op??es num cardápio, as metodologias representam a lente sob a qual se busca enxergar uma determinada realidade. Neste contexto, antes de refletir sobre qual a metodologia mais adequada, sugiro que ambas as equipes se debrucem sobre o que de fato se busca entender com a pesquisa. Com um melhor entendimento dos objetivos, fica mais fácil escolher a metodologia mais adequada.

Focar na forma como o consumidor se relaciona com a marca e com os produtos. Muitas vezes procuramos o Research, para validar as nossas ideias. Talvez seja mais interessante construir deixar o consumidor desenvolver as nossas ideias, para conseguir retirar insights verdadeiramente relevantes... para quem? Para o consumidor

O "Método Mix" é uma abordagem de ensino que combina diferentes estratégias e recursos para facilitar a aprendizagem. Ele integra diversas metodologias, como aulas expositivas, trabalhos em grupo, atividades práticas e uso de tecnologia, visando atender às diversas necessidades e estilos de aprendizagem dos alunos. Esse método promove a participa??o ativa dos estudantes e estimula um aprendizado mais dinamico e envolvente.

Ferramentas podem ser usadas de forma variada, a chave é usar de forma correta o mix de abordagens para conseguir informa??es corretas e que possam ser acionadas pelas outras áreas. Uma fonte de informa??o muito negligenciada é o CRM onde podemos ter aopontamentos cada vez mais acertivos sobre o processo de compra e seu funil.

Marketing and Design teams generally use the same methods but have different assumptions. While a marketing team usually focuses its research on perceptions, the Design team focuses on real use cases and behaviors. However, both types of research are complementary and beneficial for understanding customers and potential users. Encouraging the collaboration when creating a research plan can avoid rework, save money and time resources!

Comunica??o clara e documentada alinha expectativas, facilita o fluxo de trabalho, evita retrabalhos e garante prazos. Reuni?es e relatórios mantêm a equipe informada e pronta para resolver problemas, maximizando o sucesso do projeto.

Joint Strategy is quite difficult for both teams to work together, if once started any one of sales deal is closed. Result will make them to be United and work together.

Reviewing continuously by the marketing and research teams adapt right modes of surveys. Making adjustments and collaborate accordingly can be very effective. It is going to help teams to be more efficient and ensure that related modes of research are effective in changing market.

I say go with both options until one proves to be better than the other. Depending on the type of marketing, you’re doing, this could go in a few ways. If it’s on the web, it could be as simple as a/b testing. If it’s a full campaign, that will eventually be worldwide. I would choose two similar markets and see which plan does better on a small scale. I think competition is healthy, and I think that winning has its benefits, but nothing teaches quite like losing. I believe the experience would make both teams better as a whole and inspire more trust and respect between the two opposing opinions.