Primero, reúne a ambos equipos para escuchar sus perspectivas. Facilita una discusión abierta para entender sus prioridades y preocupaciones. Identifica objetivos comunes y enfócate en alinear estas metas con la estrategia general de la empresa, creando un terreno de entendimiento mutuo. Luego, prioriza los proyectos basándote en datos claros, como el impacto en clientes, ingresos y plazos. Establece un plan colaborativo que respalde ambos intereses, asegurando una comunicación constante. Esto fomenta un ambiente cooperativo donde ambos equipos se sientan valorados y enfocados en un propósito compartido.

When marketing and product teams clash, mediation isn’t just about compromise — it’s about alignment. Here’s what I’ve found effective: 1. Start with Shared Goals ? Bring both teams back to the bigger picture — what outcome are you all working toward? 2. Prioritize by Impact ? Use data to assess which initiatives will drive the most value, then align priorities accordingly. 3. Create a ‘Win-Win’ Roadmap ? Find opportunities where marketing goals can amplify product goals (and vice versa) for mutual success. Conflict often stems from competing perspectives — clear priorities turn tension into teamwork.

When marketing and product teams clash, start with a single shared metric both genuinely care about. Using customer retention or activation rate as common ground creates natural alignment before attempting broader frameworks. Establish psychological safety first, then bring both teams together for targeted prioritization discussions. The most effective mediations focus on concrete trade-offs rather than abstract priorities. Success comes from leadership acknowledging competing interests while maintaining focus on measurable customer outcomes. Power dynamics and budget realities will always exist, but transparency about these constraints actually accelerates resolution rather than hindering it.

To mediate the conflict between marketing and product teams, facilitate an open discussion to align both teams on shared business objectives. Encourage each side to express their priorities and constraints while emphasizing collaboration. Use data-driven insights to objectively assess which initiatives will drive the most impact. If necessary, establish a prioritization framework based on customer needs, revenue potential, and feasibility. Promote compromise by identifying overlapping goals and quick wins. Lastly, foster continuous communication through regular cross-functional meetings to ensure alignment and prevent future conflicts.