In my experience, whether you're working with a shoestring budget or millions, the principles of smart product launching remain the same. After launching my own businesses, working at startup incubators, and now running large-scale projects, here's what I’ve seen consistently works: 1. Validate ruthlessly: Use low-cost prototypes to test assumptions before building. 2. Leverage partnerships: Find complementary businesses to share costs and audiences. 3. Focus on retention: It's cheaper to keep users than acquire new ones. Remember, constraints often breed innovation. It's not about the size of your budget, but how strategically you deploy it.

- Do a pareto analysis and focus on the important features of the product. - Simplify manufacturability - Use off-the-shelf components if possible - Less components means cheaper and less prone to failure - Do not add unnecessary features - Define a proper timeline (time is money) - Make several prototypes, it is far, far cheaper to test several prototypes than to recall a product on the market.

1. Concentrez vous sur les fonctionnalités primordiales pour avoir une appli viable à moindre co?t. 2. Landing page bien référencée et annoncez les features bien avant la mise en ligne de la v1. 3. Concentrez cous sur un ou deux medias sociaux ciblés max.

When launching a new product with limited funds, focus on essential features that solve key user problems. Prioritize low-cost marketing channels like social media and email campaigns. Leverage customer feedback early to refine the product without overspending. Build partnerships, and use free or affordable tools for design, research, and promotion. Keep scalability in mind to optimize future growth.

Reprioritize your GTM plans and break them into milestones or phases. Assess the activities and focus on those that are effective and can generate the most results in the first phase. Try to execute most of them in-house with your teams. One example would be to execute digital marketing activities yourself rather than engaging an agency. You can then split the rest of the activities in subsequent phases as supplements. The idea here is to show as much results with the minimal spending in the early phase of the launch.