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Last updated on 2024年9月1日

Key stakeholders are divided on innovation direction. How will you navigate conflicting perspectives?

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In the dynamic world of business innovation, you may find yourself at a crossroads with key stakeholders who have differing visions for the direction of innovation. It's a common scenario that can be as challenging as it is inevitable. Navigating these conflicting perspectives requires a delicate balance of diplomacy, strategic thinking, and an inclusive approach to decision-making. Understanding the concerns and motivations of each stakeholder is crucial in forging a path forward that respects the diverse viewpoints and aligns with the overall goals of the organization.

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Ahmad Hisham El Mahallawy

CInP, CDTP, CInS, CCInO, AInA | Innovation Trainer | Business Development Consultant | Tlogia College Regional Manager…

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Gian-Andrea Degen

Helping Healthcare & Pharma Leaders Reinvent Business Processes & Drive Digital Strategy | Chair of PwC's Future…
MSc. Diego R.

Corporate Project Manager ?? | Top Business Innovation & Corporate Events Voice?? | CEO | Consultor Empresarial |…

1 Understand Needs

To navigate conflicting perspectives on innovation direction, start by understanding the underlying needs and motivations of each stakeholder. Engaging in open dialogue allows you to uncover the core reasons behind their positions. This understanding is not just about listening; it's about empathizing with their concerns and recognizing the value they bring to the table. By doing so, you can identify common ground and shared objectives that serve as a foundation for collaborative innovation strategies.

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Ahmad Hisham El Mahallawy

CInP, CDTP, CInS, CCInO, AInA | Innovation Trainer | Business Development Consultant | Tlogia College Regional Manager - MENA | Vice president of the GInI North Africa Chapter | Minecraft Education Ambassador
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Engaging in open dialogue allows you to uncover the core reasons behind their positions. This understanding is not just about listening; it's about empathizing with their concerns and recognizing the value they bring to the table. By doing so, you can identify common ground and shared objectives that serve as a foundation for collaborative innovation strategies. ??????? ?? ????? ????? ????????? ??? ????? ????????? ???? ???? ?????????? ???????? ???????? ??? ???? ?????. ???? ?? ???????? ?? ???? ????? ???? ??????? ???????? ???? ???????. ??? ????? ??? ???? ????????? ?? ????? ???????? ?? ??????? ????????? ??????? ???? ????????. ?? ???? ?????? ????? ????? ????? ????? ?????? ?????? ?????? ???? ????? ???????????? ???????? ????????.

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Gian-Andrea Degen

Helping Healthcare & Pharma Leaders Reinvent Business Processes & Drive Digital Strategy | Chair of PwC's Future Council | Host of 'The Health Horizon' Podcast | Guiding the Future of Health Innovation & Transformation
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In my experience, it's also vital to validate these insights with direct customer feedback to ensure your direction is truly customer-centric. Involving customers in early iterations helps align innovation with real market demands, reducing risks and increasing the chances of standing out in a competitive market. Balancing stakeholder views with actual customer data is essential for success.

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Adilton Paula

Empresário
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Criando momentos de dialogos e momentos de confrontos de ideias e de projetos, para auxiliar que fique claro a todos os caminhos e as possibilidades, com seus respectivos riscos e oportunidades, de forma a criar condi??es de sisnteses e de aproxima??es que facilitem e auxiliem nas tomadas de decis?es.

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Alexandra Marcoin-Karacsonyi

IMD | Stanford MBA | Non-Executive Director | Strategy, Innovation & Transformation Advisor | Design thinking Expert |
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While the needs, opinions and motivations of the different internal stakeholders have to be expressed and heard, the one person being right is usually not in the discussion room. It is the customer. Innovation happens successfully at the crossroads of technical feasibility, economic viability and... user desirability. Unless your company takes desirability seriously into account, you're in for big troubles...and big financial losses. Design thinking is a useful tool to help you develop products and services that are desirable, by allowing you to understand in depth the unmet logistical and emotional needs of your customers.

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Fabio Filho

?? Head of Education,Training and Certification GTM Latam at Amazon Web Services | Sales & Marketing Director | AWS People & Culture of Innovation Speaker??| AWS Spokesperson - Transforming lives with Cloud & GenAI ??
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Managing conflicting perspectives on innovation direction can be challenging. To effectively engage stakeholders, follow these steps: foster open communication, identify common ground, embrace a flexible approach, leverage technology, and foster a culture of innovation. This helps organizations navigate diverse viewpoints and drive successful innovation initiatives.

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2 Bridge Gaps

Once you grasp the needs of your stakeholders, work on bridging the gaps between differing viewpoints. This involves creating a space where stakeholders can discuss their perspectives openly and constructively. Use your role as a mediator to facilitate these discussions, encouraging a focus on the shared vision and long-term objectives of the organization. This collaborative environment can lead to the discovery of hybrid solutions that incorporate elements from various stakeholder suggestions, fostering a sense of ownership and buy-in from all parties involved.

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MSc. Diego R.

Corporate Project Manager ?? | Top Business Innovation & Corporate Events Voice?? | CEO | Consultor Empresarial | Docente Posgrado | Formador de PMs | Conferencista | MSc | PMP?| SMCE?| ACCE?| BIFPC?| BMCEPC?| CIP
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En mi experiencia, lo que ocurre es que tras conocer las necesidades de los interesados, algunas de ellas se encuentran sesgadas por "miedos" o "interpretaciones" propias de cada stakeholder. Lamentablemente, muchas veces no es posible hacer "cambiar" de punto de vista al interesado o alinearlo hasta un punto saludable en el que no detenga la acción. Las reuniones aclaratorias pueden ser una excelente forma de buscar un concenso, ya que en ellas se puede recordar el propósito y esto favorece los acuerdos. En casos críticos, sugiero hacer una especie de planning póker corporativo, para en función a argumentación de las partes, se pueda llegar a un concenso común para todos sobre la dirección de la innovación. Básico, pero funcional.

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3 Align Visions

Aligning the visions of stakeholders is pivotal in moving forward with a cohesive innovation strategy. This requires clear communication about the organization's goals and how each stakeholder's input contributes to achieving them. By establishing a transparent and inclusive decision-making process, you can help stakeholders understand how their individual goals fit within the broader organizational context. This alignment is crucial for maintaining focus and momentum in your innovation efforts.

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Ahmad Hisham El Mahallawy

CInP, CDTP, CInS, CCInO, AInA | Innovation Trainer | Business Development Consultant | Tlogia College Regional Manager - MENA | Vice president of the GInI North Africa Chapter | Minecraft Education Ambassador
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Aligning stakeholder visions is crucial for a cohesive innovation strategy. Clear communication about organizational goals and how stakeholders contribute is vital. A transparent, inclusive decision-making process helps stakeholders understand how their individual goals fit within the broader context. This alignment ensures focus and momentum in innovation efforts. ?????? ??? ????? ??????? ??? ???? ??????????? ?????? ???????. ??????? ?????? ???? ????? ??????? ???? ????? ?? ???? ????? ??? ????. ????? ????? ??? ?????? ??????? ????????? ????? ??????? ??? ??? ????? ?????? ??????? ??????? ?? ?????? ???????? ??????. ???? ??? ??????? ??????? ?????? ?? ???? ????????.

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4 Prioritize Actions

With an aligned vision, you must prioritize actions that reflect the collective input of stakeholders. Establish clear criteria for evaluating which innovations to pursue, considering factors such as feasibility, impact, and alignment with strategic objectives. This prioritization should be a democratic process, allowing stakeholders to feel their input has been fairly considered. By setting these priorities together, you create a roadmap for innovation that is more likely to gain widespread support and successful implementation.

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Ramin Navvabpour

Founder & CEO at Digital Startup Gate | Startup Ecosystem Specialist | Strategy & Market Entry Consultant | Helping entrepreneurs secure funding, build scalable strategies, and succeed in competitive markets.
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It’s essential to facilitate open communication, ensuring that all voices are heard and understood. You can find common ground and align interests by identifying the underlying concerns and motivations behind each perspective. Next, focus on data-driven decision-making, using market research, customer feedback, and potential impact analysis to guide the discussion. Prioritizing the organization’s overall goals and long-term vision can help steer the group toward a consensus. In cases where consensus isn't possible, consider a phased approach that allows for testing and iteration, enabling the organization to move forward while remaining flexible to adjustments based on real-world outcomes.

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5 Implement Solutions

Implementing solutions from the agreed-upon innovation direction is where theory meets practice. Ensure that the process remains inclusive by keeping stakeholders informed and involved throughout the implementation phase. Regular updates and opportunities for feedback allow for course corrections and maintain stakeholder engagement. By demonstrating commitment to the collective decision, you reinforce trust and collaboration among stakeholders, which is essential for the success of any innovation initiative.

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Ahmad Hisham El Mahallawy

CInP, CDTP, CInS, CCInO, AInA | Innovation Trainer | Business Development Consultant | Tlogia College Regional Manager - MENA | Vice president of the GInI North Africa Chapter | Minecraft Education Ambassador
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Regular updates and opportunities for feedback allow for course corrections and maintain stakeholder engagement. By demonstrating commitment to the collective decision, you reinforce trust and collaboration among stakeholders, which is essential for the success of any innovation initiative. ????? ?????? ????? ?????? ???????? ?????? ???? ?? ??? ????? ??????? ?????????. ???? ??????? ??????? ??????? ?? ???? ????? ????? ??????? ??? ????? ???????? ???? ????? ???????. ???? ????????? ???????? ???? ????? ????????? ?????? ??????? ??? ?????? ??????? ??? ?????? ????? ???????. ?? ???? ????? ???????? ??????? ???????? ???? ???? ????? ???????? ??? ????? ???????? ??? ??? ????? ????? ?? ?????? ??????.

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6 Evaluate Progress

Evaluating progress is an ongoing process that helps maintain alignment and adapt to new insights or market changes. Establish metrics and benchmarks to measure the success of the innovation initiatives and involve stakeholders in the evaluation process. This not only provides accountability but also allows stakeholders to see the tangible results of their collaboration. Continuous evaluation fosters a culture of learning and improvement, which is vital for sustaining innovation over time.

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Key stakeholders are divided on innovation direction. How will you navigate conflicting perspectives?

1

2

3

4

5

6

1 Understand Needs

2 Bridge Gaps

3 Align Visions

4 Prioritize Actions

5 Implement Solutions

6 Evaluate Progress

Business Innovation

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Key stakeholders are divided on innovation direction. How will you navigate conflicting perspectives?

1

2

3

4

5

6

1 Understand Needs

2 Bridge Gaps

3 Align Visions

4 Prioritize Actions

5 Implement Solutions

6 Evaluate Progress

Business Innovation

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