Trade shows generate valuable data, but integrating it into your CRM (Customer Relationship Management) system can feel overwhelming. Simplify the process by following these strategies:

• Use a mobile app: Capture data on the go with apps designed to sync directly with your CRM.

• Automate data entry: Employ tools that automatically import and categorize data from trade shows.

• Standardize data collection: Ensure uniform data formats to reduce errors and streamline integration.

What methods have you found helpful for integrating trade show data into your CRM?