Encountered a social media storm? Share your strategies for steering through the turbulence.
When an influencer’s post goes viral for the wrong reasons, the key is to address the situation quickly and thoughtfully. First, assess the issue—understand the source of the backlash and gauge public sentiment. Then, work with the influencer to issue a sincere, well-crafted response that acknowledges the problem without being defensive. Follow up by clarifying your brand’s stance, and where needed, take visible corrective actions. Engaging transparently with your audience and remaining calm is essential for managing the fallout. Monitor the reaction closely, and ensure you communicate throughout to prevent further damage.
Firstly, in all situations where stuff goes wrong, you've got to be logical. Let's say your post has gone viral for the wrong reasons, this CAN still be an opportunity for growth. Likely you'll have to put out a press-release or some form of apology to manage the fallout, but ultimately, you can use this attention to your advantage. However, this obviously depends on how sensitive the issue is.
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When an influencer's post goes viral for negative reasons, it's crucial to acknowledge the backlash, respond transparently and engage with the audience. Swiftly addressing concerns and demonstrating accountability can help rebuild trust and mitigate damage. Proactive communication is key to navigating the fallout effectively.
When an influencer's post goes viral for the wrong reasons, I approach the situation calmly and strategically. First, I assess the root cause and potential damage by monitoring social media sentiment. I respond swiftly with a professional and empathetic statement, acknowledging the issue and clarifying the brand’s stance. If needed, I work with the influencer to correct any misinformation and focus on redirecting the conversation. Transparency and genuine accountability are key, and I use the moment to reinforce the brand’s values while maintaining open communication with the audience.
1. Stay calm, often brands make the mistake of responding too quickly out of fear without thinking it through, and can often make matters worse 2. Reach out to the influencer personally (over the phone if you have their details) and see if you can rectify the situation by offering to repair any damage/compensate them appropriately 3. Let the dust settle before continuing to post on social media, and have a conversation with your team to see if a public statement is necessary in this instance