Faced with an influencer setback? Dive in and share how you've pivoted your marketing approach for better outcomes.
When I work with influencer I always try to set certain expectations before they start working on idea. Even after that if they underdeliver , I try repurposing that content.
"An influencer fails to meet content quality expectations?" I suggest creating a TikTok video where you slowly punish them.... What? You're saying we can't do that? Well, in that case, find another influencer or something.
Influencer marketing golden era is over!! The audience doesnt trust them anymore Specially when most of them made reviews for a product and its competitors. Testimonials (known recently as UGC) will be dominant.
When an influencer underdelivers, I focus on repurposing their content to fit our brand’s voice and amplify it across our own channels. Diversifying your influencer pool also helps ensure your strategy stays flexible and effective.
Make mistakes early.... and react to them fast. If an influencer is underdelivering and you've tried to bring them up to the level of your expectations but have failed, cut them loose. Unless you've been working with a specific personality for a long time and have developed a strong brand association which is worth salvaging (in my experience very few get there), acknowledge that you are using said influencer for "trusted" reach and access to a specific audience which will also be available with other options. Your brand is VERY important and in an brand-influencer relationship YOU are the client so if they are not meeting your standards, find substitutes or pivot to other marketing tactics. Never fall hostage to any influencer relationship