An influencer is defying brand guidelines. How will you ensure their cooperation?

Influencers are people. Hopefully, at the onset, you had this conversation with the influencer to let them know why your brand guidelines are important, and why adherence to them is included in the influencer contract (you did have an influencer contract, correct?). Have the conversation with the influencer, and see what prompted them to create content outside of your brand guidelines. Did they forget, in which case you can ask them for a replacement post? Did they knowingly do so because they thought it would help to better reach your objectives? If so, listen! If adhering to brand guidelines is critical to your influencer marketing, requiring pre-approval of content before publishing is a must to include in your contract!

When an influencer defies brand guidelines, it’s an opportunity to refine the relationship, not just enforce rules. Here’s what you can do: -Dialogue should be proactive, not reactive. Regularly check in before issues arise. Aligning early prevents future friction and helps both sides feel invested. -Embrace their individuality within your framework. If they’re pushing boundaries, explore if that edge can actually elevate your brand. Sometimes guidelines need to evolve with the influencer. -Create a mutual win. Instead of just dangling incentives, build long-term trust by showing how sticking to the brand also benefits their personal brand growth.

To ensure an influencer adheres to brand guidelines: ?? Define Guidelines Clearly: Share detailed and specific brand guidelines upfront. ?? Open Dialogue: Discuss any deviations calmly and provide constructive feedback. ?? Provide Resources: Give clear examples and resources to help them follow the guidelines. ?? Regular Check-ins: Schedule frequent updates to review and ensure compliance. ?? Highlight Benefits: Emphasize the mutual benefits of sticking to the guidelines and offer incentives for cooperation.

Defiance!!! How will anyone ever seriously respond to another article ever written if everyone now knows that defiance is an option! Sometimes people don't understand what they don't understand. Your job is to anticipate what could be misunderstood, and adjust to ensure that no one gets the chance to defy.

Pour maintenir une bonne relation avec les influenceurs tout en assurant qu'ils respectent les directives de votre marque, engagez un dialogue ouvert pour comprendre leur point de vue et clarifier vos attentes. Proposez des alternatives créatives qui alignent leur style avec l'image de la marque. Soulignez les avantages d'une coopération à long terme, comme des partenariats exclusifs ou des incitatifs. Le respect mutuel et la confiance sont essentiels : soutenez l'influenceur tout en fixant des limites claires. Ainsi, vous encouragez une collaboration harmonieuse et créative sans compromettre l'intégrité de la marque.