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How is your personal brand statement different from your elevator pitch?

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You probably know that having a personal brand is important for your career, but do you know how to craft and communicate it effectively? In this article, you will learn the difference between two key tools for personal branding: your personal brand statement and your elevator pitch. You will also discover how to use them in different situations and how to make them memorable and authentic.

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1 Personal brand statement

Your personal brand statement is a concise and catchy summary of who you are, what you do, and what value you offer. It should capture your unique strengths, skills, and passions, as well as your personality and voice. Your personal brand statement is not a job title or a resume summary. It is a statement of your professional identity and purpose. You can use your personal brand statement on your website, social media profiles, portfolio, bio, or signature.

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Silvia Wurzer

Enterprise Account Executive @ Zoom, LinkedIn? & Personal Branding Consultant | Brand → Strategy → Success ?? | Follow for posts about LinkedIn?, AI & Happiness.
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Personal Brand = how you show up everyday Elevator Pitch = how you sell yourself in 60 seconds Don't think too much about your Personal Brand – you already have it. Just be more aware of your values, and your skills and use them wisely. That's it!

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2 Elevator pitch

Your elevator pitch is a short and persuasive speech that you use to introduce yourself and your personal brand to someone who doesn't know you. It should answer the questions: who are you, what do you do, and why should they care? Your elevator pitch is not a sales pitch or a monologue. It is a conversation starter and a relationship builder. You can use your elevator pitch in networking events, interviews, or casual encounters.

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Mohamed El Sawaf

Marketing Consultant
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Adapting to Every Environment. Think of your quick intro like a magical outfit. In serious places, it's like a fancy suit that shows how smart you are. But in fun places, it's like a cozy sweater that makes people feel friendly. You change the words and how you talk to match the place. So, your intro is like a magic trick that always makes people remember you.

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3 The difference

The main difference between your personal brand statement and your elevator pitch is the context and the goal. Your personal brand statement is a static and general description of your professional identity and value proposition. Your elevator pitch is a dynamic and specific presentation of your personal brand and how it relates to the person you are talking to. Your personal brand statement is a tool for building your online presence and reputation. Your elevator pitch is a tool for creating opportunities and connections.

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Mohamed El Sawaf

Marketing Consultant
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The article provides a clear distinction between personal brand statements and elevator pitches, which is great! However, it's important to remember that these two tools can actually work together.Your personal brand statement, although often seen as unchanging, can evolve over time as you gain new skills and experiences.Think of it as a solid base upon which you can build your dynamic elevator pitch, tailoring it to specific situations and audiences.Both your personal brand statement and elevator pitch are essential for making connections and seizing opportunities, online and offline. So, keep in mind that while they serve different purposes, they're like a dynamic duo that can supercharge your professional presence and networking efforts!

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Brett Puffenbarger

Bridging the Gap from Bong to Boardroom | Fractional & Contract CMO/CRO | ?? Cannabis Industry Communications & Business Development ?? | USMC Veteran ?????? | Appalachian American
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Lets use a newspaper article as our example: Your personal brand statement is the headline, your elevator pitch is the opening paragraph. One is intended to get your attention, one is intended to get your FULL attention. Your personal brand statement is the who and what. The pitch is the why, how, and where.

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4 How to write them

To write a compelling personal brand statement, you need to identify your core values, skills, and passions, and how they make you stand out from the crowd. You also need to craft a catchy and memorable phrase that reflects your personality and voice. To write an effective elevator pitch, you need to research your audience, tailor your message to their needs and interests, and include a clear call to action or a question. You also need to practice and refine your delivery and tone.

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5 How to use them

You can use your personal brand statement in various ways to showcase your professional identity and value online. For example, you can include it in your LinkedIn headline, your Twitter bio, your email signature, or your website homepage. You can also use it as a tagline for your content or a slogan for your business. You can use your elevator pitch in different situations to introduce yourself and your personal brand in person. For example, you can use it in a networking event, a job interview, a conference, or a social gathering. You can also use it as a response to the question "What do you do?"

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6 How to make them memorable and authentic

To make your personal brand statement and your elevator pitch memorable and authentic, you need to focus on your uniqueness and your value. You need to avoid using generic or vague words, jargon, or cliches. You need to use specific and concrete examples, stories, or facts that demonstrate your achievements and impact. You also need to use your own voice and style, and express your passion and enthusiasm. You need to make sure that your personal brand statement and your elevator pitch are consistent and aligned with your goals and vision.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How is your personal brand statement different from your elevator pitch?

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3

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5

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1 Personal brand statement

2 Elevator pitch

3 The difference

4 How to write them

5 How to use them

6 How to make them memorable and authentic

7 Here’s what else to consider

Personal Branding

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How is your personal brand statement different from your elevator pitch?

1

2

3

4

5

6

7

1 Personal brand statement

2 Elevator pitch

3 The difference

4 How to write them

5 How to use them

6 How to make them memorable and authentic

7 Here’s what else to consider

Personal Branding

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