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How would you approach content creation for a new client?

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Content creation is a key component of public relations, as it helps you communicate your client's message, values, and brand identity to their target audience. However, every client is different, and you need to tailor your content strategy to their specific goals, needs, and preferences. How would you approach content creation for a new client? Here are some steps you can follow to create engaging and effective content for your client.

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Ireena B.

Helping Business Owners navigate through the journey of Content Marketing? Ghostwriting + Done for you content creation…

1 Research the client

Before you start creating any content, you need to understand your client's background, mission, vision, products, services, competitors, and industry. You can use various sources of information, such as their website, social media, annual reports, press releases, customer reviews, and media coverage. You can also conduct interviews, surveys, or focus groups with your client and their stakeholders to gain more insights into their challenges, opportunities, and expectations. Researching the client will help you identify their unique selling proposition, value proposition, and tone of voice.

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Ireena B.

Helping Business Owners navigate through the journey of Content Marketing? Ghostwriting + Done for you content creation ? Let's connect in the DMs to take your LinkedIn Growth to the next level
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Market research for the specific industry your client comes from is the first step towards content planning. Once you do the market research, plan a call with your client to discuss their goals and requirements. Guide them through your expertise and then start working towards branding and marketing.

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Carlos Merlo

Managing Partner en Victory Lab | Doctorando en Comunicación y Mercadotecnia Estratégica
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Cuando me asignaron un proyecto para un cliente en un sector completamente nuevo para mí. Antes de crear cualquier contenido, dediqué tiempo a investigar exhaustivamente su negocio. Revisé su sitio web, analicé sus redes sociales, leí informes anuales y rese?as de clientes. Me sumergí en artículos de prensa y análisis de la industria para comprender mejor su entorno competitivo. Para profundizar, realicé una serie de entrevistas con miembros clave, lo que me dio perspectivas valiosas sobre sus desafíos y expectativas. Esta investigación fue crucial; no solo me ayudó a entender su propuesta de valor única, sino que también me permitió captar el tono adecuado para su contenido.

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2 Define the audience

The next step is to define who your client's target audience is and what they want from your client. You can use tools such as buyer personas, customer journey maps, and audience segmentation to create a detailed profile of your ideal customer. You should consider their demographics, psychographics, behavior, pain points, needs, goals, and preferences. Defining the audience will help you craft content that resonates with them and addresses their problems or interests.

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Ireena B.

Helping Business Owners navigate through the journey of Content Marketing? Ghostwriting + Done for you content creation ? Let's connect in the DMs to take your LinkedIn Growth to the next level
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Knowing your audience is the most important and crucial step to develop a product or a service. Marketing and Sales requires a lot of Psychology. If you are clear on who your target audience is, you can create content that solves the problem of your audience.

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3 Set the objectives

Once you have a clear picture of your client and their audience, you need to set the objectives for your content creation. You should align your objectives with your client's overall business goals and public relations strategy. You should also make sure that your objectives are SMART: specific, measurable, achievable, relevant, and time-bound. For example, your objective could be to increase brand awareness, generate leads, boost conversions, or improve customer loyalty. Setting the objectives will help you measure the effectiveness of your content and track your progress.

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Ireena B.

Helping Business Owners navigate through the journey of Content Marketing? Ghostwriting + Done for you content creation ? Let's connect in the DMs to take your LinkedIn Growth to the next level
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Setting objectives / Goals helps you to set the goals and help you to achieve results quickly. Social media is a long term game and requires dedication and consistency. You need to stay consistent for 90 days with posting your content. Then analyze the insights and create content accordingly.

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4 Choose the channels

The next step is to choose the best channels to distribute your content to your client's audience. You should consider where your audience spends their time online, what type of content they consume, and how they interact with it. You should also consider your client's budget, resources, and capabilities. Some of the common channels for content creation are blogs, websites, newsletters, social media, podcasts, videos, webinars, ebooks, white papers, case studies, infographics, and press releases. Choosing the channels will help you optimize your content for each platform and reach your audience effectively.

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Ireena B.

Helping Business Owners navigate through the journey of Content Marketing? Ghostwriting + Done for you content creation ? Let's connect in the DMs to take your LinkedIn Growth to the next level
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Not every channel works for every niche. The social channel that your target audience hangs out is the platform you need to stay active. If you are a product based business who deals with D2C, then Instagram is the platform you need to pick. If your business deals with B2B, then you can pick LinkedIn. Similarly you can pick the channel according to your requirement.

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5 Create the content

The final step is to create the content that will deliver your client's message and achieve your objectives. You should follow the best practices for each channel and format, such as using catchy headlines, clear language, relevant keywords, engaging visuals, and strong calls to action. You should also use storytelling techniques, such as creating a hook, building suspense, using emotions, and providing a resolution. You should also proofread and edit your content for accuracy, clarity, and consistency. Creating the content will help you showcase your client's value and persuade your audience to take action.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How would you approach content creation for a new client?

1

2

3

4

5

6

1 Research the client

2 Define the audience

3 Set the objectives

4 Choose the channels

5 Create the content

6 Here’s what else to consider

Public Relations

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How would you approach content creation for a new client?

1

2

3

4

5

6

1 Research the client

2 Define the audience

3 Set the objectives

4 Choose the channels

5 Create the content

6 Here’s what else to consider

Public Relations

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