How would you address feedback from customers that your brand lacks differentiation?
Receiving feedback that your brand doesn't stand out from the competition can be a tough pill to swallow. It's a clear sign that it's time to reassess and inject some unique qualities into your brand identity. Brand differentiation is what sets your offerings apart from others in the market, and it's crucial for attracting and retaining customers. By understanding your brand's current position and the perception of your audience, you can begin to develop a strategy to create a more distinctive and memorable brand.