How would you address feedback from customers that your brand lacks differentiation?

Customer feedback can often reveal deeper issues with your branding, even if it doesn't seem directly related. It's important to understand the underlying reasons behind feedback to truly understand it. For instance, if a customer says your services seem expensive, it might mean that you need to not only conduct more market research to ensure your pricing is competitive, but also better communicate the value of your services and what sets them apart from competitors. Thoroughly evaluate the problem you're solving and how your approach differs and excels compared to others in the market. This will help you refine your pricing strategy and improve your branding and marketing efforts.

Knowing where your brand falls short compared to competitors helps you identify opportunities to differentiate more effectively. It allows you to emphasize strengths that competitors may lack. Plus, it supports continuous improvement efforts across all aspects of your business.

Competitor Benchmark framework is powerful to identify how our brand can achieve differentiated positioning. It analyzes each competitor against different parameters that customers care about. This provides a clear understanding of: ? How other brands are perceived by customers ? How our brand can be differentiated on the things that matter to customers Differentiation can be achieved by: ? Emphasizing a specific parameter ? Introducing a new aspect that other competitors don’t provide but resonates with customers

Refining brand in terms of customer experience is crucial to build a differentiated brand image among the customers. According to the survey conducted by SuperOffice, 45% of professionals see CX as the factor of brand differentiation, by outperforming price and product design. So refining customer experience throughout the touch points will be truly a game winner approach.

Building a distinct brand image among customers requires brand refinement in terms of customer experience. In contrast to price and product design, CX is viewed by 40% of professionals as the factor that differentiates a business, according to a SuperOffice survey. Therefore, improving the client experience at every touch point will be a truly winning strategy.

Always commit to ongoing innovation to stay ahead of competitors and continuously differentiate your offerings. This could involve product enhancements, new features, or improved service delivery.