How would you address challenges in attributing sales directly to brand awareness efforts?
Understanding the link between brand awareness and sales can be a complex task. Brand awareness efforts are designed to make your target audience recognize and remember your brand, but these efforts don't always lead to immediate sales. Instead, they cultivate a favorable ground from which purchase decisions can later spring. When you notice an uptick in sales, it's tempting to credit your latest marketing campaign, but the reality is that multiple touchpoints and brand-building activities likely contributed over time. Your challenge is to unravel this web of interactions and attribute sales to the correct initiatives.
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Maryam Ihtesham GillMarketing | Branding | Creative Strategy
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Chand TiwariEcommerce | Marketing | Modern Trade | Buying | Distribution | Forecasting & Demand Planning | Inventory Management |…
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Seninda BandaraFounder @ Boutique Agency Network | Data-Driven Creativity, AI, Strategy, Connections Planning, Tech Entrepreneurship.